The Promo Column Jolly good sports
As we motor into spring, thoughts turn to summer, and although this isn’t a year for one of the ‘big three’ (Olympics, World Cup, Euros), there are a couple of big sporting championships that promoters might want to be aware of. Promotional products commentator, Stuart Derrick, reports
recent years with the All Blacks in less imperious form than usual. England are snapping hard on their heels, Ireland are still on a roll, and Wales, South Africa and Australia canʼt be discounted.
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The tournament mascots, Ren-G, are a pair of fluffy, long haired lions, which are said to embody the sportʼs five core values of integrity, passion, solidarity, discipline and respect. They also have their own dance that includes hair swinging and looks a bit like
headbanging. Anyway, they do look rather cool on the range of merchandise that has been released so far. Interestingly, the stuff on the RWC website for Japan looks much more comprehensive and fun than the items on offer over here. There are lots of cool products such as RWC19 phone covers, Ren-G keyrings, and fluffy toys. In the UK itʼs mainly apparel – perhaps that will change.
Ren-G, the mascots for the Rugby World Cup
Don’t get stressed For fans who are getting stressed out in advance of the tournament, Snap Products is helping calm those nerves with an ideal themed promotional product – a mini rugby ball stress toy. Itʼs great for squeezing or indulging in Six Nationsʼ top try moments in the office. Also, in September itʼs the UCI road cycling world championships in Yorkshire. Godʼs Own Country has had a special place in cycling fansʼ hearts since the great job it put on for the start of the Tour de France in 2014. From September 21 the county will be home to some of the worldʼs top cyclists and thousands of amateur fans and spectators taking in the action.
Snap Products rugby ball stress toy
Cycling in the UK has undergone a massive growth curve in recent years. Itʼs worth about £1.5 billion and continues to thrive. As well as all of those pricey bikes, there is a huge market for specialist kit such as clothing, water bottles and reflectors. Firebrand Promotions is just one company that is getting on the cycling bandwagon, if there is such a thing. Itʼs offering brands a chance to go bespoke on standard cycling jerseys with dye sublimation printing.
Dye sublimation print mean that the results are permanent. The print stays colourful and is resistant to scratching. As the print enters the surface, it means the logo or design becomes part of the merchandise item itself, making it much more durable.
www.printwearandpromotion.co.uk
irst to consider is the Rugby World Cup in Japan, which runs for six weeks from September 20 and is shaping up to be one of the most competitive in
Firebrand Promotions’ cycling jerseys
One product that is sure to be in abundance at the UCI is the big bobble hat, produced by the eponymous company. These chunky knitted beans feature a massive pompom and have become a feature of cycling events in recent years. They look really cool, but more importantly stop your head getting that way, which is more of an issue for some of us than others.
Now for technology Away from sport, technology remains popular in the merchandise world. In fact, recent research by Sourcing City, found that USBs were the sixth most popular choice of promotional merchandise, which must be good news to USB2U. As well as USBs, the Northampton-based outfit supplies power banks, cables, audio gifts and gift sets from stock. Its latest item is the Zipper Pouch, a protective case that contains its Rainbow Charging gift set. The company predicts this bundle of pouch, power bank, cable and USB will be a popular for 2019 and is available for delivery printed with a logo within 24 hours from UK stock. There are a wide range of colour options to choose from and the individual elements can all be printed with a full colour company logo.
On the executive gift front, Pencom has teamed up with sister company, Bags HQ, to offer the best selling A5 Mole notebook as part of a personalised set. With an ultra-high quality PU cover, reinforced spine, 80 lined sheets, heavy duty back pocket, pen loop, elastic closure and bookmark, it comes in a choice of 20 colours.
It can be matched with the Mole Mate Ball Pen, which has a satin metal finish and 15 matching colours. The black presentation box can be personalised with debossing, up to four spot colours, digital print or even a silver, rose gold or gold foil blocked finish.
Last, but not least
Last, but not least, Hay Hampers is launching its brand new range of corporate gifts created to suit every recipient, whatever the occasion or time of year. The new range of hampers was recently launched to cater for an array of occasions outside Christmas when a gourmet hamper can be given as a desirable gift. As well as the usual goodies, food and drink hampers can be
specially created to fulfil specific dietary requirements for medical, ethical or religious reasons, such as gluten free, vegan or kosher gifts. Yum!
Hay Hampers is launching a range of corporate gifts
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