The Embroidery Column
Workwear that works for you T
he workwear industry is one of the fastest growing sectors of garment embellishment, now more than ever branded workwear plays a role in company marketing and developing a corporate image.
Even for sole traders, looking professional is key to brand development and embroidery is the ideal solution to customise workwear. It is highly durable while offering wide potential for image development using a variety of colours and textures. The available range of technical embroidery threads also means embroidery can be suitable for embellishing garments for use in all environments from a construction site, laboratory, fire station, or in the office.
Certain thread colours can be matched to pantones used in corporate logos. Companies like to keep their corporate identity consistent across literature, promotions and workwear. This can be achieved by using certain pantone colour references to maintain consistency across printed and embroidered promotional material. Trevor McDevitte, managing director at SewPro, explains: “Embroidery and print opens up many branding opportunities that can help corporate businesses build their brand awareness. Embroidered and print designed clothing for workwear can be effectively used to define and develop a businessʼs corporate identity and image.”
Some polyester and metallic threads are chlorine resistant, which makes them perfect for any application that may undergo
This month Danielle Park and Natalie Greetham of Madeira UK share their top tips for targeting the workwear market with perfect embroidery.
industrial laundering or is subject to strict hygiene regulations where bleaching may be required. For more corporate applications these threads can still be used, however the choice of a soft, high sheen thread such as rayon viscose can achieve a more lustrous finish, adding value to the end garment. For embroidery businesses, keeping a share of this market sector can be very profitable. Using high quality threads not only keeps customers returning, it can also increase the profitability of your manufacturing process. High quality threads reduce downtime caused by thread breaks and as a result increases output. The cost of the thread is one of the lowest costing components in an embroidery business setup but has a huge impact on the outcome. Other ways to increase efficiency and profitability in
manufacturing are to: ● Avoid trims in designs where possible. ● Reduce colour changes and embroider as much of the design in each colour as possible before changing.
● Reduce the number of overlapping stitches, which increase overall stitch count and run time.
● Connect one object to the next using a jump stitch where possible.
● Check your underlay stitches to ensure no unnecessary stitches are being used.
By choosing a high quality thread, adopting the correct set up and processes, your profitability in the workwear industry should be maximised.
Madeira recommends avoiding trims in designs where possible The cost of the thread is one of Madeira recommends reducing the number of overlapping stitches
www.printwearandpromotion.co.uk
the lowest costing components in an embroidery business setup but has a huge impact on the outcome.
April 2019 | 43 |
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
