Focus on Corporatewear
Mark Dix from The Outdoors Company, says the extent to which companies are changing their corporatewear image depends on the sector, the culture of the company, the products and services they offer, and perhaps even their heritage/ longevity
Q) Can you give an indication of what styles of corporatewear suit which job
roles and/ or sectors? LW: Each customerʼs demands are uniquely different, itʼs arguably the supplierʼs greatest challenge to create products that are as interchangeable as possible, to provide the maximum wearer flexibility, while also allowing for complete brand consistency. The smart choice goes for something that bridges the gap – a modern classic- tailored fit, a well- constructed, but neat collar in a contemporary fabric. Working as well behind the scenes as on the front desk, with or without a tie.
Printed blouses used to be the preserve of the doctorʼs surgery or hospital reception desk, but more modern, simple designs and contemporary round neck blouse designs, have seen them move into front of house roles in the most elegant of hotels.
Hard working environments will always demand equally resilient garments, whether thatʼs a security guardʼs pilot shirt or a waitressʼs blouse, garments that can withstand the rigours of washing and wearing, while still conveying the required sense of luxury and importance.
In hospitality checks and fabric interest can really be of service, take the Rosheen & Lurgan gingham shirts from Disley for example, the monochrome check is distinctive, masks stains and launders with ease.
TD:We are now seeing that chinos are becoming an accepted alternative to the traditional business trouser in the office, and even denim is throwing off its Saturday shackles and finding its way into the 9-5 wardrobe. That being said, there will always be a market for the crisp, formal shirt with a modern take.
LD: Hereʼs what I suggest. For field sales teams corporate knitwear is a great idea as they need to layer up in colder weather. Knitwear also provides a fantastic base for a company logo to be embroidered, so they can be easily identifiable when visiting customers.
As front of house/ reception staff are quite often the customerʼs first contact at a company, a polished look is needed. Shirts and blouses with accompanying neckwear to reflect the companyʼs brand colour is ideal here.
In the logistics/ warehousing sector where a uniform is quite often provided by the company, an easycare polo shirt with moisture management wicking properties should be considered here due to the physical nature of the work involved.
Chinos, such as Premier’s PR570, are now replacing the traditional business trouser in the office
www.printwearandpromotion.co.uk
MD: The extent to which companies are changing their corporatewear image depends on the sector, the culture of the company, the products and services they offer, and perhaps even their heritage/ longevity. For instance, in the outdoors, automotive, fitness and IT services sectors, companies are steering toward smart chinos/ jeans, and smart/ casual shirt with a premium brand insulated gilet, perfect for displaying the company logo. In other sectors, thereʼs still a place for the formal suit – but the look has evolved. For people attending meetings or customer visits, weʼre noticing requests for softshells or 3-in-1 jackets just to soften the sharpness of the formal suit style. Arcʼteryx – one of our newest premium brand partners – has specifically redesigned select top styles from their outdoor line to provide corporate clients with options where branding is paramount. They offer consistent colour sets available to both men and women, with menʼs sizing up to size XXXL to complement more formal attires. The Arcʼteryx logo has been relocated from the chest to provide a brand with full access to the front of the garment.
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