Focus on Corporatewear It’s all about the way you style it out
Experts from across the corporate world have shared their views on dressing down, what to wear and when and what you can expect from corporate fashion going forward.
Q) Has the traditional suit gone out of fashion?
Lucy Woodward, marketing and development manager, Disley:Wearer demands are undeniably more diverse and the traditional ʻone size, fits allʼ uniform is long gone. The need for a variety of fits and styles within the same range, is greater than ever and in the sense that appearance is inextricably linked with service, it remains vital that uniforms convey a sleek, professional image.
Teri-Louise Deegan, marketing executive, Prestige Leisure: The traditional suit will always have a place in our wardrobes; itʼs classic, timeless and no gentleman would ever be without one. However, itʼs everyday use is quickly becoming a thing of the past.
Laura Dutton, marketing executive, Premier Clothing:We all have our favourite go-to suit in our corporate wardrobe and the great news is that it doesnʼt necessarily have to go out of fashion – it all about the way you style it out.
At Premier we like the professional and polished look that only a suit can bring to the occasion. Whether itʼs a super-skinny or a tailored classic, if itʼs styled and accessorised to reflect the latest trends, we canʼt see why it will ever fall out of fashion.
Mark Dix, director, The Outdoors Company: Weʼve seen a huge rise in demand for corporatewear, workwear and promo apparel with a more urban feel to mirror the trends on the high
Disley’s Rosheen & Lurgan gingham shirts are ideal for the hospitality sector where checks and fabric interest appeal
street, which just softens the traditional formal look. Mid-layers, soft shells, 3in1 jackets and insulated gilets from premium outdoor brands, like The North Face, Columbia and Patagonia, help to take the edge off the formal look which can sometimes be off-putting to a customer or client, while offering excellent opportunities to dual-brand and align a brand with a market leader.
Q) Is dress down the way forward?
TD: The rise in informal working environments continues to grow, personified by the trendy start-up companies willing to do business in double denim. This has helped shape the shift in attitude towards the corporate wardrobe. There is an ever-increasing call for comfort, which has caused the polo to take its place as the garment of choice for business across all sectors – from offices to building sites.
LD: Many companies embrace the smart-casual approach but at the same time donʼt want to compromise their professional image in front of customers. The mainstay of any smart corporate uniform will always be a shirt, but then allowing staff the flexibility to style the shirt how they choose should be encouraged. A company shirt worn open-collared with the sleeves neatly rolled up and paired with a pair of chinos is a great dress-down look but still has a sharp corporate edge. A polo shirt could be considered a casual alternative to a shirt, with the collar and buttoned placket ensuring that this remains a smart choice.
Choose knitwear, such as Premier’s PR400 and PR402, for field sales teams
| 32 | April 2019
MD: With wellbeing and the appetite for premium retail brands in the workplace on the increase, companies are easing up on levels of formality in the workplace, encouraging employees to feel more comfortable in work to raise productivity.
www.printwearandpromotion.co.uk
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