P&P LIVE! Q From where do you source your new product
information?
60 70
50 40 30 20 10
Participants could select more than one option
■ Brand websites 46% ■ Distributors 65% ■ Mail eshots 15% ■ Trade magazines 48% ■ Trade shows 65% ■ Word of mouth 31%
This was a new question that we added for 2019, as we feel it is important to know where our visitors seek out information about new products and the results are very interesting. Directly from the distributors and trade shows ranked joint top of the poll, with 65% of visitors saying that each of these aspects was where they sought out their new product information. 46% of visitors stated that they sourced their new product information from brand websites, while 48% said they sourced it from trade magazines. Interestingly word of mouth plays strongly here, with 31% saying they source their new product information on the grape vine.
Q How likely are you to attend the show next year?
Another question that we asked our visitors is whether they are likely to attend the show next year. This is always a good barometer of how much our visitors have enjoyed themselves, because if they choose to come back itʼs a positive sign! Itʼs reassuring for us to see that over 80% of this yearʼs respondents said they are either very likely to attend next year or will definitely make the trip to the NEC. Again these results are comparable to previous years, as shown in the below graph.
50 Q How likely are you to recommend Printwear &
As revealed by another question, word of mouth plays heavily in this industry. It is
encouraging to see that 53% of
respondents would definitely
recommend the exhibition to their compatriots, while 36% said they would be very likely to recommend it. Not one person said they would not recommend the exhibition, which is fantastic news!
Promotion LIVE! to those in the industry? 50
40 30
20
10
■ Not likely 0% ■ Likely 11% ■ Very likely 36% ■ Definitely 53%
40
30 20 Q And lastly, we asked if there was anything else 10
Here are some of the responses we were given: ● More printing machines. More advice on new techniques. ● More UK based suppliers. ● More exhibitors offering childrenʼs clothing, babywear and accessories that can be embroidered/ personalised.
● Slightly longer presentations so speakers can get into more detail.
■ Definitely ■ Very likely ■ Likely
■ Not likely ■ Will not attend | 22 | August 2019
2017 30% 37% 27% 4% 2%
2018 52% 25% 14% 8% 1%
2019 44% 37% 15% 3% 1%
● More hands on/ technical workshops. ● Small business ideas. ● Donʼt stop Sundays please!
I think the show is great.
www.printwearandpromotion.co.uk that our visitors would like to see at the show.
2017 2018 2019
2017 2018 2019
2017 2018 2019
2017 2018 2019
2017 2018 2019
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
