P&P LIVE! Q Have you visited Printwear & Promotion LIVE! before?
The results from this question donʼt seem to vary year on year as you will see from the graph below. 40
30 Q As a result of your visit do you plan to invest in 20 10
any new equipment within the next six months or have done so already? We found that 54% of attendees plan to buy new equipment within the next six months of Printwear & Promotion LIVE! 2019. This suggests that the show is definitely the place to be to source new equipment. Planned purchases included screen printing equipment, embroidery machines and heat press equipment, among other things.
40 50
30 20 10
■ Yes, visit every year ■ Yes, the previous year
■ Yes, last visited two years ago
■ Yes, last visited more than two years ago 7% 6% 8% ■ No, first time
2017 2018 2019 28% 27% 27% 19% 20% 19% 9% 11% 9%
37% 36% 37%
It is encouraging for us to see that we have over 1,500 visitors that attend the show year in year out, which demonstrates that the date of the exhibition is firmly entrenched in their diaries. Not only that, itʼs encouraging to see that year on year around a third of visitors attend the exhibition for the first time, whether thatʼs because they attend as a new business or come as a new employee to an already established business. This illustrates that the exhibition is a great place to learn more about the garment decoration industry.
As we are now in August most of the visitors who said they
■ N/A 28% ■ No 18% ■ Yes 54%
would purchase new equipment within the next six months should have made their planned purchases by now.
Being my first time I think I saw everything that I intended to see and more. Actually opened my eyes to other forms of business I could offer to the town I live in. Very well put together show and counting down the days to the next one!
Q As a result of your visit did you find
We found that 40% of visitors
anything new? 50
Q How informative did you find the educational
informative. Only 3% said they didnʼt find the educational opportunities
informative, but you canʼt please everyone!
One of the most received comments from the survey was that our visitors are keen to see more hands on workshops and technical demonstrations, which is critical to
40
opportunities on offer at the show? As revealed by a previous question around 45% of those attending the exhibition do so for education, training and advice. But what did respondents to the survey think of the educational opportunities on offer at the exhibition?
37% of respondents found the seminars, Screen Print Workshop and Bag & Headwear Decoration Advice stand either very informative or
30
found a new clothing line to purchase, 51% found a new clothing supplier, 44% found a new equipment supplier and 44% found a new supplier of
decoration accessories.
40 30 20 10 Participants could select more than one option
■A new clothing line to purchase 40% ■A new clothing supplier 51% ■A new equipment supplier 44% ■A new supplier of decoration accessories 44%
20
10
■ N/A 40% ■ Not very informative 3% ■ Informative 36% ■ Very informative 21%
learning how to use equipment or making a decision during the purchasing process.
www.printwearandpromotion.co.uk August 2019 | 21 |
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