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Decorator Profile


An aerial view of ReneDesign in Nuuk (the blue building in the middle towards the bottom)


It’s green,but not as we know it G


Greenland is where this story begins and ReneDesign is the company in focus. Founded over 10 years ago by René Olsen primarily as a graphic design agency, the business now provides a good mix of signage, merchandise and teamwear to the local city and beyond. Minik Nielsen, who joined the company in 2012, gives P&P editor Melanie Attlesey an insight into life in the cold north.


reenland may not be at the top of everyone’s list of places to visit in the world, but Minik says that no matter where in the country you go you will be guaranteed an amazing view. ReneDesign is located in the capital Nuuk, which at a population of only 18,300 places it at approximately the same size as Bangor in Wales. “It’s a typical capital city, just on a much smaller scale,” says Minik. ReneDesign can be found between two car dealers and behind an IT company in an industrial part of the city. “The view is not particularly spectacular, but I do have a view of the sky from the window of my office, which is really nice when it’s snowing. But with that being said, the water is just down the road where you can enjoy the view and the calmness of the ocean,” he adds.


With a passion for graphic design, René started his own design agency in 2009. Within a few years he began to notice that local businesses were sourcing their uniforms and teamwear from outside of Greenland. Since he designed logos already, why not also offer clothing to his regular customers? Now ReneDesign offers the whole package with a team of graphic designers working behind the scenes to fulfil clients’ requirements to the full. “We focus a lot on creativity, good mood and quality. We are really passionate about what we do, and I hope that our customers can feel that,” says Minik.


The ReneDesign team | 68 | October 2020


Day to day running You might be wondering how a business like ReneDesign operates on a daily basis in a country that could be considered remoter than others. Where do they source their supplies from? What about technical support should a machine go down? Well, you might be surprised to learn that ReneDesign primarily uses transfers from TheMagicTouch. Minik explains: “René is always looking for the next big thing or something different. Something that sets us apart from the crowd. He brainstormed ideas with our regular supplier in Denmark, and they recommended TheMagicTouch and all of the possibilities they offer including the material and machines needed. And even though René likes to find


www.printwearandpromotion.co.uk


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