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Industry News


AWDislaunches new business support team to help grow customers’ businesses A


s a direct result of customer feedback, AWDis has launched a brand new dedicated business support department for garment decorators seeking additional guidance to help grow their businesses.


This new team will focus specifically on working one to one with garment decorators to understand their business and discuss how best to support their needs – whether you are a start-up or an established business looking to grow to the next level, the AWDis Business Support Team can help. The team will not only provide marketing materials, website resources, product swatches, product and industry knowledge, but a sounding board to help you reach new prospects and build a stronger customer base. The business support team will not take orders directly and will continue to be distributor neutral. For over a decade, AWDis brands has been the number one provider of quality garments to the printwear and promotion market. During this time the brand portfolio has grown from the well-established Just Hoods by AWDis to the company’s sustainable clothing brand, Écologie by AWDis.


Workwear Express aims for £50m sales with first acquisition and £3m investment in tech


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urham-headquartered Workwear Express is reporting a 30% increase in turnover this year as the business aims for annual sales of £50 million by 2023. The firm, which supplies bespoke workwear, promotional clothing and PPE to all sectors including healthcare, industrial and hospitality, increased turnover to £23 million in its latest accounts (ending March 2020).


Its growth follows a spate of investment projects in 2019 including £4 million for an additional 40,000sq ft bespoke manufacturing site next to its existing premises and the launch of its first retail outlet. The tech-driven clothing specialist has also invested £1.3 million in new machinery in the past 12 months. This year, Workwear Express is making a series of new investments to support its three-year growth strategy, which is targeting £50 million turnover by 2023.


It has invested £3 million in a new tech platform and website, launching one of the UK’s first progressive web-apps in the sector, to improve the customer journey and the buying process. This has simplified how customers search for bespoke print and embroidered workwear products across its 9,500 customisable range, the largest in the UK.


The business is also recruiting for 30 new roles including sales staff and machinists, taking headcount to more than 200 to provide additional capacity to fulfil growing customer demand.


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avid Luke will convert its website to allow consumer sales of core generic items, in a drive to widen the brand experience and promote what it stands for as a business and uniform producer, from a wider online and social platform. During the pandemic, retail has been transformed and online growth has accelerated at great speed. Marketing manager at David Luke, Bryony Pestell, said: “There is a fantastic opportunity for us to grow our platforms, digitally, so we can also grow our understanding of the end user of our products and produce content that is really relevant for them that we can share with the trade.


| 14 | October 2020


The Workwear Express team in the company’s showroom


Workwear Express has secured over 100,000 new customers since the start of 2020 and has more than 500,000 customers of all sizes in multiple sectors across its e-commerce, corporate and international divisions.


It has also made its first acquisition – a multi-million-pound deal to acquire competitor brand Krowmark. The deal, which has been financed internally, will see Workwear Express acquire Krowmark after the business ceased operations earlier this year.


David Luke to sell direct to consumer with new website


“At David Luke, we are really committed to being in business as a force for good, socially and environmentally. We want to get this message through to the end user and take the narrative of uniform at back to school away from price, and towards important areas that have been amplified during this pandemic.” Business development director at David Luke, Jamie Morley, added: “We believe that this addition to our business model is a positive for the independent retailers we work with. It creates a loop of promotion, where we can project our brand into the wider marketplace, while providing really strong case studies and


promotion of the fantastic examples of independent retail that are out there.


“Our belief that schools and their communities are best managed by the local independent retailer remains as firm as ever and we will continue to work hard to promote that within our brand messaging.”


Ms Pestell, concluded: “There is no going back to the way things were after this pandemic, but there are fantastic opportunities ahead from creating a broader digital platform through our brand, coupled with local and community-based specialisms through our retail customers.”


www.printwearandpromotion.co.uk


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