Special Report
AWDis’ brand ambassadors The team of AWDis brand ambassadors are currently covering the following areas:
Ben Stephens Wales and West England
Darshan Panesar Midlands
Hazel Johnston Scotland
Vikki Harriman Northern England
AWDis will be extending its support via brand ambassadors very shortly to the South East and South West of England, as well as Ireland.
only in demand right now, but will be relevant for a number of years to come. Sustainability: Acknowledging this growing trend for sustainability throughout the industry AWDis launched its Just Hoods Organic Range for 2021. Kirsten said that the team used their expertise in high quality basic fleece styles to create a collection that gives you a sustainable version of the classic Just Hoods’ styles. Using 80% certified organic cotton and 20% recycled polyester the styles feature the same great printing surface as the JH001 with 100% cotton face making them ideal for nearly all embellishment techniques.
Business development
Following Kirsten was James Homan, business development manager, who was tasked with explaining the role of the new business development team. The team was created as the most effective method
to reach out, contact, offer support and form close working relationships with as many printwear and promotion decorators as possible. Last year AWDis conducted its first industrywide research into the printwear and promotion industry. From the results it was quite evident that more could be done, in particular to AWDis’ approach to communication and engagement. James outlined what the team has been doing since it was set up in September last year. He said, that firstly, the team has been working hard attempting to reach out directly to as many decorators as possible throughout the UK. This is a tall order as from the research carried out, AWDis estimated there are as many as 8,000 of you. Secondly, he said it’s not just about contacting, it’s about starting to build strong relationships and partnerships. That means having some insightful and in-depth conversations with
customers to discover what makes their business tick and how AWDis can help them in the near future. He continued to say that as a result of these conversations the team have been able to identify some challenges and opportunities for some decorators and have offered some solutions to the challenges and suggestions to maximise their opportunities.
According to James, many decorators have been asking for help with their marketing materials so the team has been supplying brochures, colour cards, pull up banners, branded hangers, posters and even branded manikins. There has been plenty of requests for digital images as well.
Further requests from decorators for product updates and samples have also been forthcoming.
James added that the team have also been informing decorators about everything that’s going on at AWDis. Many have been asking what new styles, products and colours have been introduced or are planned for the future. James concluded that if the business development team can understand areas of your business such as your strategy, your market position, structure, intentions and marketing approach, then they can offer support through product and marketing customisation and supplements and ultimately add significant value to your business.
Acknowledging the growing trend for sustainability, AWDis introduced the Just Hoods Organic Range earlier this year
www.printwearandpromotion.co.uk
The three speakers then took to the floor to answer any questions from viewers that had been asked throughout the webinar. That concludes the overview of AWDis’ first ever live webinar. If you missed it and would like to watch it, you can find the video on the AWDis Brands YouTube channel.
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