Industry News
Wild Thanginvests in state-of-the-art DTG branding machinery W
ild Thang has made an investment of £120K to further enhance its current DTG printing machinery and ensure it continues to strive to deliver world class products and quality to customers.
Andrew Dwerryhouse, Wild Thang MD, said: “Even in these incredibly challenging COVID times it is important to look ahead and continue to make important investments like this that will help us deliver our long-term aspirational growth plans. Even in times of economic uncertainly it’s incredibly important to have that dynamic and continuous improvement mindset because we understand if you are standing still and not adapting then the writing may already be on the wall for any company. “We decided as a team in order to survive and thrive as a company that we needed to continue to invest for the future. As a company we have a one solution mindset so this really complements the direct to garment equipment we already have in place but increases our capacity to a much more industrial level with the very latest high quality branding technology which of course will complement our large screen print, embroidery and heat transfer departments.” The investment was partly made in Brother’s GTXpro DTG printing technology. The Wild Thang team undertook three days of training during the installation to further enhance their DTG knowledge.
The first job printed with the new DTG equipment was a T shirt designed for MaxMade who were taking part in a socially distanced Santa dash in memory of Emily Jane Gore who passed
John Penkman, Wild Thang production department manager, holding the MaxMade T shirt
away in 2020. The team raised £5,329 with all proceeds being donated to Willowbrook Hospice.
Goldstar’s new catalogue delivered directly to your home D
ue to the increasing number of people in the industry working from home, Goldstar has developed a new approach to distributing its printed catalogue for 2021.
This will not only ensure that customers receive the catalogue where and how they prefer but also it will enable Goldstar to reduce its print-run by 30%, a significant reduction compared to last year.
Customers will receive an email that will give them a link to sign up and opt into receiving a catalogue to their office or home or to receive a digital version.
Goldstar's new brochure can be delivered to your door
This will enable them stay in touch, wherever they are currently situated.
The brochure will showcase Goldstar’s NEW! 2021 Products and Best-Selling Collections, an exclusive mix of metal, plastic, tools, eco-minded and protection & wellness items. With the reduced print-run, customers who could like a printed version are asked to request a copy as soon
as possible.
Colin Loughran, general manager of Goldstar Europe, said: “Ensuring our customers are able to read our Catalogue, regardless if they are working from home or from the office is incredibly important to us. We are also proud to introduce the option of opting for paper or digital, taking steps to being as eco-friendly as we possibly can.”
R A Smart expands with specialist large format division
R
A Smart has expanded its product range into the large format sector, which will include new printer solutions and accompaniments such as Summa cutters and ONYX RIP software. Adam Booth has been appointed to head up the new Large Format Solutions division.
He said: "I believe this is a very exciting time for the Smart's collective business. The reputation, heritage and customer
| 12 | February 2021
focus service of the R A Smart business perfectly fits into a diverse and expanding large format channel. I believe that R A Smart now offers a unique portfolio of hardware, ink technology and media. This allows our clients to benefit from an unrivalled approach to delivering a total solution and application sale."
R A Smart (Large Format) is trading now, with a new Application Centre to open later in the year.
Adam Booth heads up R A Smart's new Large Format Solutions division
www.printwearandpromotion.co.uk
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