Special Report
Supporting your business B
On Thursday, January 14, the team at AWDis hosted their very first webinar, with the aim of explaining how they can support your business. Here we run through what you missed out on.
supporting garment decorators seeking additional guidance to grow their business. To further enhance that support, the
ack in the autumn AWDis launched its business support team with the aim of
AWDis umbrella has grown to include five other brands, some of which you may not have been aware of.
AWDis team hosted their first webinar exploring what they can do for you. Taking to the floor first was Jawad Jumani, head of AWDis. JJ took the viewers through the fun video ‘How to pronounce AWDis’ and gave explanation behind the brand’s name. For those not in the know it’s actually an acronym for the term ‘all we do is’. Back when AWDis launched in 2008, the brand had just one hoodie style, the JH001 College Hoodie in 30 colours and five sizes. That’s literally all AWDis did! It’s still one of AWDis’ top selling styles 13 years later, but now comes in 74 colours with some going up to size 5XL.
Just Hoods was the first brand when
AWDis started business. With the help of partners both on the supply side and the distributors the brand works so closely with it has grown to become one of the leading brands in hoodies, sweats and fleece products today. Three years after the introduction of Just Hoods, AWDis launched its second brand, Just Cool. Using the same formula as its big brother, Just Cool has developed into a leading brand in the printwear market focusing on sportswear and activewear.
The AWDis umbrella Most of you will know about the presence of the Just Hoods and Just Cool brands under AWDis. However, the
These include the following. Just Ts provides a wide choice of fashion forward Ts for both men and women where size, fit and fabric are all important. Just Polos showcases AWDis’ fantastic range of stylish polo shirts. So Denim is an
post-COVID operations, sustainability, ethical standards and co-operation with the factories, as well as the digital trends that are actively being explored and actioned by the AWDis team. Next up was Kirsten Ferrol, deputy product manager. Kirsten opened by explaining a little bit about her job role. She explained that the AWDis product
L-R: Nadia Faccenda, host, Jawad Jumani, head of AWDis, Kirsten Ferrol, deputy product manager, and James Homan, business development manager
adaptable and affordable work to weekend range of denim apparel. Écologie is a brand of fashionable garments at the forefront of sustainability without compromising on style. And finally, Academy focuses on great quality schoolwear.
Among the global trends that JJ mentioned, he also covered COVID and
AWDis Connect allows decorators to colour match across the AWDis brands with ease | 58 | February 2021
team has almost 20 years’ experience in the printwear and promotion market and that it is their mission to develop ranges that exceed customers' expectations in terms of quality, range and price. During her presentation, Kirsten took the time to inform viewers about the AWDis brands’ key styles, notable trends and new additions for 2021. Plus, she demonstrated the benefits of AWDis Connect, the facility that allows the customers to find matching styles and colours in the AWDis brands’ range. Especially sought after is matching colours in the Just Hoods, Just Ts and Just Polos offering. 20 of the 24 JT100 colours match back to the JH001, with all 14 colours of the JP100 matching both the JT100 T and the JH001 College Hoodie. Kirsten then ran through the three core trends that are key to AWDis’ development process. Performance: Away from AWDis’ core Neoterics, AWDis has created fashion led capsule collections using key performance led fabrics. Retail led: Using a combination of current retail trends and in-depth future forecasting AWDis creates pallets, silhouettes and collections that are not
www.printwearandpromotion.co.uk
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