Industry News
YESunveils new branding and updated website… N
updated website.
ow known as YES Group, YES has started 2021 with new branding and an
The rebrand has seen YES overhaul its image while staying true to its heritage and customer base, with a fresh approach to typography and renewed colour palette. YES has come full circle, renamed, but still using the familiar cyan in a more subtle way.
The fresh approach to the image, in the form of the two fluid arc shapes see the company overhaul the linear image of the retro globe with a new contemporary design which addresses 25 years in business and a heightened sense of direction.
The website has been redesigned and redeveloped with better access to information, when customers require it. Five iconic colours have been used to identify YES Group’s main product areas. The flow of content also includes a Knowledgehub giving customers 24-hour problem solving, with bite-sized
…And revamped showrooms and
training facilities As well as updated branding and slick new website, the team at YES Group has also been busy giving their showrooms and training facilities a face lift.
Complying with COVID-19 restrictions, visitors are welcome to train virtually or together in a group bubble environment on site.
The updated website showing the new branding
videos and how-to technical information. YES Group also plans to publish lots of editorial content across a range of media and digital outlets. Customers will be invited to join online presentations, chats, and creative live demonstrations and group seminars.
Adding YES training packages to your apprentice programme is an excellent opportunity to add extra value to your embroidery and print studios. From equipment to software, the YES technical department offers a range of opportunities to develop your team. The team can also create all-in-one training programs specific to your industry with end-to-end training platforms designed to transform your studio output.
Glenmuir and Sunderland of Scotland strengthen sales team with appointments in the north and south
H
elen Miles and Tom Richardson are joining the sales team at
Glenmuir and Sunderland of Scotland in the south east and north east of England respectively. Ms Miles has lived and worked on the territory for many years and is a familiar face to many golf retailers in the region.
She said: “I am both thrilled and honoured to be joining the team at Glenmuir and Sunderland of Scotland. Both brands have such heritage in golf and offer premium levels of service, along with product innovation – making it a role I cannot wait to start. I am very much looking forward to working with the team in Lanark.” Matthew Eagle, Glenmuir sales director, added: “We are thrilled that Helen has joined the team and I am very confident that with her professionalism and expansive industry knowledge, our business in the South East is in safe hands and will continue to prosper.”
Mr Richardson has great experience and a high pedigree operating within golf retail working both at Foxhills Golf & Country Club and most recently as retail manager at Royal Lytham & St Annes Golf Club.
He said: “I am incredibly excited to be joining Glenmuir and |10| February 2021
Helen Miles and Tom Richardson join the sales team at Glenmuir and Sunderland of Scotland
Sunderland of Scotland. They are two of the longest standing and most recognised brands within the golf industry. They combine their rich heritage and expertise with continuing evolution and innovation. In recent years improvements to fabric technology and new design styling have elevated the product further. I am looking forward to joining the friendly team and be part of the Glenmuir family. I understand what working with these two brands means and how important their unrivalled customer service is to them and will do everything possible to work to this high level.” Mr Eagle added: “The territory that Tom will be
looking after is an important area and using his knowledge and expertise in retailing and merchandising of golf apparel will be a huge asset in further developing the business with our key customers in the North of England. “We are absolutely delighted to have both Helen and Tom with us and feel totally confident that our brands will be represented to the highest of standards. In a world full of uncertainty, now more than ever it is comforting to know that both Glenmuir and Sunderland of Scotland are continuing to invest in our brands, products and people and fully expect the business to continue to advance from strength to strength.”
www.printwearandpromotion.co.uk
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