The Promo Column Still a job to do Mask – check.
Hand sanitiser – check. Wipes – check. Pointy thing so you don’t have to touch anything – also check… This month promotional products commentator, Stuart Derrick, reports on the little novelties that will help us through the current lockdown.
W
elcome to Lockdown 3.0. Like all franchises, the novelty has really started to wane, but we’ve got to stick with the programme. It’s the only way to get to the end of this. One thing that’s different for merchandise this time is that companies are staying open. COVID security is dialled-in in workplaces, so companies such as Big Bizz Badge, Great Central Plastics, Senator and Promotional Ceramics are just some of the many who are shouting from the rooftops ‘We’re still here!’. And there’s still a job to do. Great Central Plastics notes an increase in orders for baking and pet-related products. When we’re not making banana bread, we’re taking Fido on his daily mandated walk, it seems.
Keen to stress Stoke-on-Trent based Promotional Ceramics is keen to stress that all of its products are available and that it is able to work in a COVID safe way while printing and shipping orders. Its offers personalised mugs for COVID-safe working, or as a thank you to work-from home staff. Its Metro ceramic pottery mug in white is the best-selling option and
for kids a home. It’s a simple idea, but one that many parents would welcome from their employer or from brands they interact with, I’m sure.
Fluid offers a range of possibilities that cater for children of different ages. It’s got colouring packs, jigsaws, skipping ropes, flying discs, and kites to name just a few items. Well played.
Valentine’s Day
With the first lockdown Christmas behind us, we can now move on to the next Hallmark event – Valentine’s Day. Once upon a time, the prospect of being locked up with your loved one would have been regarded as a minority taste, but this year we’re all going to have to do it. While the prospect of an evening out seems as likely as Mark Francois winning Rear of the Year, there are still things we can do, and it’s another opportunity for companies to spread the love and show that they care.
Distinctive Confectionery is ensuring love is in the air, with a Valentine’s heart- shaped box containing 50g of Milka heart-shaped filled chocolates. The box has a personalised sleeve which can be printed in up to four colours.
Bedfordshire-based The Sweet People have plenty of options to show your emotions in confectionery form including eternal favourites Love Hearts, which it can deliver in individually wrapped and branded rolls or in an eco-craft cube, to name but two options.
The Metro mug from Promotional Ceramics
comes with clean lines and a trendy shape with options to personalise.
Of course, working from home just got tougher for some of us, with the return of home schooling. It’s tough for everyone, I know, it’s not a contest. But any help for parents trying to juggle work and keeping children engaged, is to be welcomed. Step forward Fluid Branding, who have noticed a growing interest in activity packs
www.printwearandpromotion.co.uk
The company also has lots of chocolate too, including chocolate batons and chocolate spoons. There is also a classy black box that can be posted straight to the door and comes packed with a six-baton milk chocolate bar (also available in vegan dark), a milk chocolate 100mm medallion and an organza bag filled with handmade raspberry cream truffles. This smart little box comes sealed with tissue paper and a little heart sticker. Wrapped in a full colour card wrap, you can add a personalised note for an extra charge of 25p per unit.
It all goes through the letterbox, which we are all discovering is the route to the customer, delegate, or employee’s heart in these strange times.
With virtual events pretty much the only ones we can still attend, Delvaux can
The Messi personalised Budweiser
Delvaux takes care of filling the boxes and can ship either to individual delegate/ attendee addresses or in bulk to a client for them to ship on.
Arriving in boxes
While we’re on the subject of things that arrive in boxes, Lionel Messi (do you see what I did there?) has teamed up with Budweiser for a campaign that celebrates his goal scoring exploits and provides beleaguered goalkeepers with a little solace. To commemorate breaking Pele’s record for goals scored with a single club, with a staggering 644 goals for Barcelona, Budweiser sent a beer to every goalie who had to listen to Messi tell them to ‘pick that one out of the net’ (whatever that is in Spanish). This wasn’t just any beer though. Bud created 644 personalised beer bottles to be sent to all of the goalkeepers Messi scored on. Each label had the corresponding goal number printed on it, and the beer came in a custom box. The big question is, who received enough to get merely tipsy, and who got enough to have a one-man lockdown party? Salud!
February 2021 |55 |
provide a delegate ‘Goody Box’ service and product range to collate and contain promotional merchandise for clients. It is perfect for any client either organising or sponsoring virtual online events such as meetings, conferences, shows, exhibitions, or celebrations. The company claims it is the ideal antidote to delegates and attendees feeling ‘Zoomed out’ and suffering online meeting fatigue.
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