Industry News
Mantis World showcases transparency in new film series
M
antis World has produced a series of videos showcasing its African field to garment production. In the three films, CEO and founder Prama Bhardwaj, walks the audience through the cotton fields at harvest time. The audience hears directly from the farmers about the differences that organic growing methods make to the soil, to their long-term yields, to their communities. The films then follow the cotton into the vertically integrated factory where it’s spun, knitted and turned into the clothes bought from the shelves.
Ms Bhardwaj said: “Transparency is the tool with which we counter greenwashing.
“By putting the farmers, the fields, the factory in front of the camera, we show exactly what Mantis and Babybugz mean when we talk about ethical and socially responsible purchasing as well as the benefits of organic cotton and regenerative farming.
“When buyers are faced with a brochure or website full of different clothing images, these can all feel like distant concepts, so we hope that by giving life to them on screen, we can reinforce the positive impact all buying
JERZEES launches its new eco collection T
he new JERZEES Eco Collection includes the Eco Premium Organic T, Eco Premium Blend Sweatshirt, and Eco Premium Blend Hooded Sweatshirt.
With the JERZEES Eco Premium Organic T, the brand is ushering in a new generation of T shirts. The T shirt, made of 100% combed, ring spun cotton from organic yarn, was created exclusively for the European market. The JERZEES Eco Premium Organic T comes in sizes S to 3XL and is available in 15 colours including: natural, royal, blush pink, gold, denim, mineral blue, sage, true red, rock, military green and golden pecan.
The colours available in the T shirt are co-ordinated with the colour range for the JERZEES Eco Premium Blend Sweatshirts, allowing for a variety of colour combinations.
Another highlight of the collection is the Eco Premium Blend Sweatshirt, made of sustainably grown cotton from the USA. The sweatshirt is made from
www.printwearandpromotion.co.uk decisions can have.”
As Mantis World prepares for its 25th anniversary, Ms Bhardwaj remains dedicated to raising awareness about the impact of the fashion industry.
Get ready for the final leg of the Print & Stitch Roadshows this year!
T
Eco Premium Blend Hooded Sweatshirt
57% combed, ring spun cotton and 43% recycled polyester.
Finally, to add to the line-up is the Eco Premium Blend Hooded Sweatshirt. Much like the standard sweatshirt, the hooded sweatshirt is also made from 57% combed, ring spun cotton and 43% recycled polyester and has a fabric weight of 288gsm.
he last four Print & Stitch Roadshows of 2024 are due to take place during the next two months.
The latest advancements in printing, garment decoration, and embroidery technology will be on display at key locations across the UK.
At each event, attendees will be able to experience cutting-edge equipment and innovative techniques through live demonstrations. Dates and locations:
• Southampton on October 15. • Watford on October 17. • Exeter on November 5. • Swindon on November 7. These events enable attendees to exchange ideas and find inspiration.
• Visit
www.printandstitch.org to register or for more information
October 2024 | 9 |
Manufacturing to be proud of, a finished Babybugz Baby T
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