Industry News


43% of 25-34-year-olds love organic, Soil Association research finds


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ew research from the Soil Association Certifi cation has found that younger generations are embracing organic living as a meaningful commitment to their health, their communities, and their happiness.


The research reveals that nearly half of 25-34-year-olds (43%) feel happier when buying organic as they are making a difference for the environment. And almost a quarter (22%) of all Brits feel healthier and happier when they choose sustainable options.


Despite the cost-of-living crisis


and spiralling food bills, shoppers are increasingly demanding healthy and sustainable choices. According


to a You Gov poll on August 5, 2024, 41% of adults say that environmental sustainability affects the decisions they make around food a fair amount. The study shows that many young Brits view organic choices as essential, non-negotiable parts of their daily lives. The survey of over 2,000 UK adults found that younger generations, particularly those aged 18-34, are leading the charge in making planet-friendly purchase decisions. More than 20% of 25-34-year-olds consider factors like sustainability, reduced packaging, and health benefi ts as essential, rather than optional extras or ‘nice-to-haves,’ compared to just 9% of those aged 65 and older.


For younger consumers, choosing organic is not just a personal health


The new Jackets & Vests catalogue from Daiber is here


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wide selection of products are presented in the new Jackets & Vests catalogue from


Gustav Daiber.


The catalogue incorporates six chapters, 80 pages and plenty of corporate fashion inspiration from Daiber’s own brand James & Nicholson. A total of 84 jackets and vests can be found in the catalogue, which includes fashionable crossover styles for work and leisure, lined workwear, co-ordinated


corporatewear and sporty outdoor clothing.


The jackets and vests are complemented by


Kaunertal in Austria along the glacier road, allowing the different seasons and diverse areas of use of the jackets and vests to be represented. Kai Gminder, fourth-generation managing director of Gustav Daiber, said: “For the fi rst time, we have


Fashionable corporate fashion for a wide range of applications: the new catalogue Jackets & Vests from Daiber


accessories from Daiber’s own brand Myrtle Beach.


The majority of the photos for the new catalogue were taken in the Tyrolean


| 12 | October 2024


interviewed a user of our corporate fashion for our catalogue: the owner of the Tyrolean Ögg-Hof 221, one of our shooting locations, reports fi rst-hand on what he expects from a corporate outfi t and what he thinks makes our products stand out. This proximity to our customers and partners is of central importance to us as a


traditional company.”


The catalogue is available in German and English in printed form and for download from the website.


decision – it’s a way to actively support the planet. More than one in three (37%) of 35-44-year-olds are motivated by a desire to make choices that are ‘better for the planet’, with women slightly more likely than men to select products with a positive environmental impact.


Soil Association Certifi cation’s senior organic advisor, Niamh Noone, said: “As we celebrate Organic September, we’re reminded that even small changes can make a big difference. It’s brilliant to see a growing commitment among younger generations to choose organic, for both their health and the planet. Organic choices are playing an increasingly important part in helping people live healthier, more sustainable lives.”


Geiger awarded Platinum status by EcoVadis


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or the third year in a row, Geiger UK has been awarded Platinum status by EcoVadis, with the award placing the company in the top 1% of all businesses reviewed.


Vicky Kinasz, managing director of Geiger International, said: “A Platinum award status is a great testimony to our business, our team, and our culture. “We’re so proud that after fi rst attaining Platinum status in 2022, we have been able to not only maintain our award, but to improve our commitment to sustainability and achieve our highest score ever, 90/100.” The assessment covered four pillars: Environment, Labour and Human Rights, Ethics and Sustainable Procurement. To receive the highest rating of Platinum, companies needed to score above 80% overall across all pillars. Geiger achieved a score of 90% in the overall assessment, placing it in the top 1% of businesses reviewed. EcoVadis is the leading collaborative platform for sharing sustainability data between businesses, and a provider for assessing corporate performance in the fi eld of sustainable development.


www.printwearandpromotion.co.uk


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