Industry News
New managing director appointed at BTC activewear
B
TC activewear has made an important transition in its leadership team. With the company’s owner and managing director, Stephen Pope, stepping down after 35 years, Neil Pitcher has been appointed as the new
Neil Pitcher is the new MD at BTC activewear
managing director, and has been active in the role since September 1. Mr Pitcher has been with BTC for the last 20 years, having joined the business in 2004, and progressing through the ranks to his most recent position of commercial director.
Mr Pitcher said: “BTC isn’t new to me, so we have a unique opportunity to try new ideas and strategies without any delay or hesitation. Fast-paced action is going to be pivotal to our approach, we are ready.”
With regards to Mr Pope, Mr Pitcher said: “Steve has been an inspirational leader to me and many of our team. “His balanced, measured and modest approach has been focussed on giving us an excellent operational structure, warehouse facility, system and process infrastructure that enables us to deliver a reliable service, every day. This now gives us the opportunity to build on some very strong foundations and we can only thank him for his absolute dedication and leadership over the years.”
DecoNetwork announces new integration with Behrens
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ecoNetwork has announced its latest product catalogue integration with Behrens. Seamlessly fitting into the DecoNetwork ecosystem, the integration will now allow DecoNetwork UK users to browse, select, and order from the Behrens catalogue without leaving the platform.
This streamlines user workflow, allowing users to focus on creating customised merchandise for clients. It also means no more juggling between systems and worrying about inventory discrepancies.
The Behrens integration both simplifies user operations and expands product offerings. This integration allows users to offer clients more choices, which can lead to increased sales and customer satisfaction. With everything being at the user’s
| 6 | October 2024
The Behrens integration simplifies user operations
fingertips, the integration makes it easier to manage orders, track inventory and deliver high-quality products to the user’s customers. Behrens has been a leader in the uniforms for the health and care industry for over a century, known for its commitment to quality and innovation.
www.printwearandpromotion.co.uk National sales
manager celebrates 30 years at BTC activewear
P
hil Roberts has celebrated three decades of working at BTC activewear.
What started as a potential summer job in 1994 has seen Mr Roberts work his way up the ranks to become national sales manager. Neil Pitcher, MD, said: “Working alongside Phil for the last 20 years has been a blast, from our first business trip to Portugal in 2004, a few away-days at PSI in Düsseldorf, many many P&P LIVE! trade shows in Birmingham, and delivering countless sales projects together... it’s always been with a smile on our face. Someone once described Phil to me as the ‘glue that holds the sales team together’ and I couldn’t agree more. I’m delighted Phil has remained a solid part of our team and I hope he continues to be a key member of the team for our exciting future. 30 years is huge. Thank You Phil.”
Mr Roberts added: “I can’t believe it’s been 30 years! From starting off selling a few tees and sweats, not having a clue what I was doing (some say I still don’t) to where we are now, I truly believe I am a part of one of the best teams in the industry and that’s what keeps every day fresh, new and looking forward to exciting times ahead.”
Neil Pitcher pictured with Phil Roberts
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