Industry News
Avery Dennison named embellishment partner of the Dallas Cowboys
T
he Dallas Cowboys and Avery Dennison have entered into a new partnership focused on enhancing fan engagement through innovative, smart heat transfer embellishments and digital labels embedded in fanwear.
This partnership includes the creation of customisable and personalised jerseys, providing fans the unique opportunity to showcase their creativity through bespoke embellished merchandise. Avery Dennison’s Embelex product portfolio will play a pivotal role in this partnership. Embelex is already trusted by prestigious sports clubs and leagues worldwide, such as the English Premier League, Real Madrid, MLS, MLB and NHL. Fans of the Cowboys can anticipate purchasing merchandise that offers exclusive enhanced content experiences. Avery Dennison’s smart embellishments and digital labelling can be effortlessly scanned via smartphone cameras, enriching the fan experience with access to premium content unavailable online. Steve Mason, VP/GM Aftermarket & Embelex at Avery Dennison said: “Our proud embellishment partnership with
The partnership allows Avery Dennison to showcase its Embelex technology
the Dallas Cowboys provides us with a unique platform to showcase our innovative Embelex technology, allowing fans to engage with their favourite team in unprecedented ways.
“We are excited to see the creativity that fans will bring to their customised merchandise. This partnership embodies our commitment to innovation, sustainability, and enhancing fan experiences both on and off the field.” Dallas Cowboys merchandising COO Tim Burkhart, added: “The customisation and digitally-embedded
Change of management at Gunold G
unold will now be managed by the fourth generation of the Gunold family following the entry of Aileen and Kevin into the business.
Christoph Gunold, who led the company for almost three decades, is pleased that his children will continue the business.
Kevin Gunold, with a degree in Business Administration and Law, brings his experience from the automotive industry, while Aileen Gunold, who studied International Business Administration and gained extensive experience in business and marketing consulting, brings her expertise in strategic and operational areas such as business development and customer experience management.
Christoph Gunold, who will remain actively involved in the company until the end of 2024, said: “For every family
www.printwearandpromotion.co.uk
business, it is crucial whether the next generation is ready to follow in their footsteps. And so I am very happy that Aileen and Kevin see their future in Gunold.”
Marketing manager Stephan Gunold, uncle of Aileen and Kevin Gunold, will remain with the company for several more years.
German-based Gunold is a manufacturer and distributor of high-quality embroidery threads.
opportunities that Avery Dennison brings to this partnership are game changers for fans and our merchandise platform.
“Expanding fan engagement through innovation is a core focus for us and this partnership is a clear reflection of that effort. Having Avery Dennison and their Embelex product portfolio as part of our operation provides industry- leading features, connectivity and technology to enhance our merchandise experience in an all-new way that we’re excited to provide our fans.”
Fiery is acquired by Epson
E
pson has entered into an agreement to acquire all interest in Fiery, a leading provider of digital front-end servers and workflow solutions for the print industry.
Epson and Fiery each have a long history of supporting customers to maximise their productivity with the use of digital printing technology. Fiery’s industry-leading products have enabled the exceptional results that printers have relied on for over three decades, and Fiery’s software, server, and workflow solutions will complement Epson’s strategic vision and hardware leadership to accelerate the growth of digital printing around the world.
L-R: Stephan Gunold, Christoph Gunold, Kevin Gunold and Aileen Gunold
In July 2022, CADlink Technology Corp was acquired by Fiery and incorporated into the business.
October 2024 | 15 |
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
