Focus on Bespoke Clothing
To introduce our annual look at what suppliers are off ering for the bespoke market, P&P assistant editor, Cameron Beech, breaks down the diff erences between stock, bespoke, and customised garments.
Stock,
bespoke, and customisation: What sets them apart?
T
o the everyday end-user, the terminologies for stock, bespoke and customisation
often become confl ated.
Especially when it comes to bespoke versus customisation, the two terms can often be seen paired together as synonyms. This article breaks down the niches and nuances of every term, and what it is exactly that makes them distinguishable.
Stock
Firstly, beginning with stock garments, these are the mass-produced blank garments which are not specifi cally tailored to any individual or group. They are not designed to tackle the specifi c needs of any singular individual, but rather to appeal to the mass markets. This also means they are not as costly. Stock garments are ready to wear, straight from the warehouse, and require no extra steps. When you fi rst lay your
| 68 | October 2024
eyes on a stock garment, you are already viewing the fi nal product, which is not the case for our next two types of garments.
Customisation
The next step from stock garments are customised garments.
Customised clothes use stock garments as a blank canvas with which to add and elevate to transform the garment to be to of a more personalised taste.
The standard features such as style and fabric remain the same, however, customers will be offered the opportunity to make alterations and/ or additions.
These can include: shortening sleeves, changing the style of buttons, tax tabbing (adding professional branding to stock garments) and adding trim to either the front placket and/ or long sleeve cuffs.
Bespoke
Finally, a bespoke garment is the most personalised a garment can be. If customisation is working from a blank canvas, then bespoke is the creation of the canvas, with every feature being carefully considered and tailored to a specifi c individual or group.
Whereas customisation is limited to specifi c styles and fabrics, bespoke erases these limitations, with every element of the garment being decided by the customer. Bespoke is the most high-end option because of the extent bespoke garments are carefully curated to the needs of the customer.
The customer is enabled to curate an entirely individual and original piece, which cannot be found elsewhere; this is the ultimate sense of freedom customisation doesn’t enable.
www.printwearandpromotion.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
