The Promo Column
Here comes the sun N
ever mind pondering over whether it will a barbecue summer or more of a rain stops play one. This year we’re still wondering where we can go, or even if we can go anywhere.
Well, the good news is that we will be able to get away as the great unlockdown continues.
Good luck in finding somewhere though. With fears of no foreign travel abounding, every spare room and hastily converted campsite in the UK seems to have been block booked despite super soaraway prices. However, foreign travel is back on the cards, depending on where destinations are on the traffic light system the government has announced. Green countries are relatively safe and travellers from them will not have to quarantine providing they have a negative PCR test before coming back to the UK. So, who’s for an all-inclusive fortnight in the Falklands or the Faroe Islands? It must be said that the choice is not yet extensive and some of the more popular holiday destinations for Brits are excluded just now, but circumstances change, so be prepared.
Travel essentials
One essential for travellers, especially in these days of gadget reliance, is a travel plug that caters for all of your needs. Although few of us will be doing a Phileas Fogg and jetting around the world from country to country, having an adapter that is, well, adaptable, will still pay dividends.
Oldeani’s Explorer USB travel plug is BS8546 certified to ensure you and your gadgets are protected this summer. It is
suitable for travel in the US (although we can’t go there yet), Europe (some bits), and Australia (game on Cobber). The Explorer has twin USB ports for charging two mobiles, cameras and tech while abroad. It’s also fitted with lockable safety shutters to protect little fingers and is available with grey, red, blue or green pins. It is supplied in a PU zipped case which can also be printed with logos or messages. Of course, summer isn’t just about travel. It sees a host of sporting events happening, including the rescheduled Euros and the Olympics. There’s also the Lions Tour of South Africa in July.
Celebrate or enjoy
Celebrating or enjoying them may be more home based than usual for some. It’s unclear the extent to which fans will be able or willing to attend these events. Luckily, you can always barbecue like a boss and invite friends and family around to watch alfresco. Fluid Branding’s four-piece football barbecue set comes with a footie appropriate green apron with white print like the hallowed turf itself, as well as a spatula, fork and tongs with wooden handles. It’s just the job to keep the bangers and bants flowing.
Big nights in look set to remain, despite greater freedoms. Jack Daniel’s is playing to this theme with a summer promo through the Haygarth agency to let customers win their own bar area for their homes or garden. Shoppers scan a QR code to be in with a chance to win the grand prize. There are five bespoke bars up for grabs, as well as a huge selection of instant win prizes including a stocked Jack Daniel’s drinks cart, a Jack Daniel’s neon sign, a Jack Daniel’s branded personalised glass and a limited-edition Jack Daniel’s T shirt.
Product creativity Fluid Branding’s four-piece football barbecue set | 60 | June 2021
It’s great to see some creativity and fun creep back into promotions after a period when there wasn’t much space for either. Cadbury Creme Egg’s Golden Goobilee celebrated 50 years of the chocolate eggs and produced some cracking merchandise to mark the event. Aping royal commemorative items, the brand’s agency, Elvis, came up with a specially commissioned Golden
One sunny day does not a summer make, especially when we’re still pondering what kind of summer it will be. Stuart Derrick, promotional products commentator, reports.
Cadbury Creme Egg’s Golden Goobilee Commemorative Plate
Goobilee Commemorative Plate for die-hard fans to purchase.
The plate’s design is inspired by the craft of Kintsugi, the Japanese art of repairing broken pottery by mending the areas of breakage with gold. The commemorative item brings together the contrasting styles of a 1971 traditional plate and the modern version, nodding to Cadbury Creme Egg’s 50-year heritage.
The plates were sold on website Depop. Consumers who bought this piece of Cadbury Creme Egg history the quickest got a bargain as the plates were sequentially priced from £1 up to £50. All proceeds were donated to foodbank charity The Trussell Trust. Another mainstay of charity is the corporate golf day, which combines a pleasant day on the fairway with doing some good. Like a lot of charity efforts, it has been constrained in recent times, but it is set to motor back. In January, CNN reported that the number of rounds of golf played in the US declined by 42.2% during the initial coronavirus lockdowns, but rebounded to finish 2020 up 6.2% year on year.
Desktop Ideas is looking to help businesses and brands that want to get back into the swing. It has teamed up with the leading name in golf gifts and repair tools, Pitchfix, to bring one of the world’s leading golf accessory brands back to the UK promo market. Pitchfix products are used the world-over, and whether you’re a golf expert or not, they are considered an easy and safe choice to promote any brand. They include repair tools, markers, club brushes, and golf event branding. Fore!
www.printwearandpromotion.co.uk
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