Decorator Profile
on everyone’s lips. We recognise that not everyone needs workwear right now, it’s about being there in two or three months’ time when they do,” says Tom.
This involves spending cash on Google Ad campaigns and a targeted radio ad campaign, which is due to start in July. For anyone not in the know, you can tailor radio adverts on smart speakers to target a certain geographical area and a certain demographic, who listen to certain radio stations or podcasts. “We’ve set the target. We want to reach anyone over 25 that are high up in business or management in Yorkshire,” explains Tom.
Playing on the hero element of the branding, the radio advert will take on a fun and comedic sound. This can be seen throughout Print Hero’s entire branding, from the team’s website, where Claire is described as ‘Our Hero’ and Tom is ‘Supertom’, to the tracking emails that are sent to customers, where phrases such as ‘Is it a bird, is it a plane? No. It’s your parcel on the way’ are received. It’s little quirky things like this which make Print Hero stand out and as Tom says makes the experience memorable for customers.
Set apart from the rest
Another thing that sets Print Hero apart from others in this market sector is the fact that on the team is an in-house digitiser. Samantha Whitby is worth her weight in gold having 15 years of digitising experience under her belt. Her skills mean the quality of the embroidery produced by Print Hero is 10 times better than if the digitising was outsourced or automated by the machine.
“Sam tells the machine how many threads to put into the logo or the artwork and specifically tells the software where to place the stitches. This achieves a much better result than if we just auto-digitised the artwork,” says Tom.
Not only this, but Print Hero has an in-house design team ready to help customers with any artwork or logo design requirements they may have. “We aren’t just another business trying to print garments. We are very competitive on price and produce high quality products. Even on just one or two prints we can be competitive. And who knows, an order of one or two, may eventually lead to 300 T shirts,” he concludes.
It is clear from speaking with Tom that Print Hero has strong ambitions to be the best. And if the team continues along this thread, then they will surely become the Print Hero they desire to be.
www.printwearandpromotion.co.uk June 2021 | 51 | Roland TrueVIS SG2-640
Happy embroidery machines
Kornit Storm HD6
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