Special Report Breaking all limits
On Monday, April 26, Kornit Digital unveiled to the world its ground-breaking Max Technology, incorporated into the new Atlas Max direct to garment printer. This technology has unparalleled retail quality combined with incredible 3D print capabilities and versatile decoration techniques for all categories of fashion and apparel. Read on to find out more.
M
ax Technology, what is it? It sounds like any other catchphrase that just gets bandied around. In a nutshell, this new technology will allow brands, retailers and decorators to achieve previously unattainable print applications.
One of the key features of this new technology is XDi. XDi delivers revolutionary 3D capabilities for new, high-density graphic decoration that can simulate embroidery, vinyl, and heat transfer in a single, waste-free digital process. The new XDi, which is based on Kornit’s patents, allows fulfillers and brands to expand their offerings to include new-to-market, innovative decorations without the inefficiencies and cost of operating analogue technologies. During the live announcement of the new technology, Ronen Samuel, CEO, explained that the COVID-19 pandemic had accelerated the drive towards DTG printing on-demand, because of the boom in e-commerce. Thus, creating an inflection point and a huge shift in the market. He continued to explain that the only way for brands and manufacturers to achieve on-demand manufacturing in a sustainable way, is through digital printing. He said that Kornit Digital is playing to this market. “Max Technology will accelerate the move to on-demand manufacturing,” he added.
On-demand printing It’s with the launch of the Atlas Max that Kornit aims to meet this demand for freedom of design and self-expression through on-demand printing. The Atlas Max incorporates the new Max Technology, and many more features besides, as Omer Kulka, CMO, explained during the launch. He said the new Atlas Max features all of the best bits of Kornit innovation built over time, brought together in one machine. “This new technology will open up a new world of applications and imagination,” he added.
Not only does the Atlas Max include the new XDi technology built in for 3D printing
| 26 | June 2021 The Atlas Max
capabilities, but it also features Kornit’s new patent-pending ActiveLoad system, which automates the loading and unloading of garments onto the platen. Omer explained that this technology removes the burden of manual and labour-intensive media handling in textile decoration, which means optimal output can be achieved 24/7. “This solves a lot of headaches, for a lot of people,” he added.
Until now, the Atlas Max has been running in four beta sites globally and has successfully been meeting the demands of the most demanding customers. “Our customers have a strong, growing need for retail quality and additional applications, and we are confident the Kornit Atlas Max will equip us to meet that demand,” added Scott Valancy, COO, Monster Digital, which beta-tested the new system.
Sustainable manufacturing To complete the sustainable manufacturing on-demand concept, Kornit revealed the printer’s green credentials, ranging from the production of the unit to the consumables. Omer explained: “We actually measured the carbon footprint it requires to produce the system itself, and for every Atlas Max system that is being bought we will plant trees in forests that we started in Israel.” By planting trees, this ensures that every Atlas Max that comes off the factory production line is carbon neutral. The Max Technology is expected to be rolled out to the Kornit Presto system shortly, which will mean additional lucrative market segments such as sports, athleisure and home décor will also benefit from this advancement in technology, which can only mean good news for many. The Atlas Max is available now, and from Q1 2022 the upgrade will be made available for existing Atlas users.
This entirety of this dress was printed using Max Technology. It was shown on the catwalk at Kornit Tel Aviv fashion week in March
Key features of the
Atlas Max • Powered by advanced Max Technology. • Eco-Rapid ink set with Eco-Fix fixation. • Eco-Rapid
Q.fix and Intensifier. • Enhanced print durability. • Compatible with Kornit’s ActiveLoad system.
• Kornit’s XDi technology: 3D effect and high-density printing.
The Kornit Atlas Max’s XDi technology can simulate embroidery, vinyl and heat transfer decoration
• C02 neutral. • GOTS and Oeko-Tex Passport approved.
www.printwearandpromotion.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
