Industry Report A retrospective look at CMYUK’s Creatives in Residence Live
In this article, Melony Roque, group brand communications and content manager at CMYUK, takes a look back at the Creatives in Residence Live programme which ended in March.
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Melony Roque, CMYUK’s group brand communications and content manager
Many of us are parents and we saw how students in the creative sphere were being affected with placements, exhibitions, and end of year shows being cancelled. We wanted to turn pandemic restrictions into something that would bring the digital textile industry together and make a difference.
– Melony Roque, CMYUK’s group brand communications and content manager
reatives in Residence Live (CIRL) was set up to demonstrate CMYUK’s
long-term commitment to digital textile printing.
As a company we have long been a hub for textile printing for the sign and display markets, but as printer equipment technology has evolved along with inks and materials, so has the reach of applications into non-traditional areas such as décor, apparel, and fashion.
Radical transformation
The textile industry is currently undergoing radical transformation – disrupted by digital printing capabilities and e-commerce business models. These lend themselves to on-demand personalisation for short-runs, one-offs, and just-in-time production processes that dispense with the need for expensive infrastructure and drastically reduce waste.
The CMYUK CIRL programme has enabled three young creatives – Keely
Russell, Evie Venables, and Sarah Willcocks to fully absorb these trends and technologies. It has provided them with valuable insights, experience, mentoring, and practical knowledge that is simply unavailable anywhere else to this level. CMYUK is not an advocate of internships because we see that this experience route is only really open to well-resourced individuals. We advertised the opportunity through the government’s Kickstart scheme which basically is a paid six-month internship programme, and fully optimised it to create a truly worthwhile and totally unique experience.
For this programme, CMYUK partnered with industry expert, multi-disciplined practitioner, and award-winning textile designer Debbie McKeegan who authored an exclusive six-month curriculum consisting of monthly modules. As well as being the founder of Texintel, the independent online resource for the digital textile community, Debbie also represented FESPA as its Textile Ambassador for this project.
The CIRL graduates with Richard Williams, Hybrid’s showroom manager
| 58 | July 2022
www.printwearandpromotion.co.uk
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