The Transfer Print Column One design – I
f there is one thing the past 18 months has taught us is that flexibility within a business is the key to survival. Everyone has a story, but those who can adapt to the demands of the market are those still around today and flourishing.
A significant change we have seen is companies diversifying into different types of applications to be able to meet their customer’s needs. The traditional embroidery company cannot survive or grow if they only offer embroidery and sign makers will not turn a living if they only offer signage, car wraps and banners but could do so much more.
The key
The key to knowing there is more opportunity out of your customer is something I’m very passionate about, and I identify it as the difference between ‘listening’ and ‘hearing.’ Two totally different things.
You listen to your customer, advise them, and take the order, but do you hear what else they are saying? Did you listen to what their business is all about and what they actually do? Did you hear any golden nuggets of information where you could offer an additional item, product, or service? Possibly not, given that most of the time all we are worried about is getting the job right that they are initially enquiring about. Old school rules – Hear what the customer is truly saying.
The customer has asked for some polo shirts with an embroidered logo for his business. Do not just pay attention to what the logo is, the size, the colours, and the stitch count. If you hear what they are saying, then their business may require the addition of hi-vis vests or jackets. Sports shirts with sponsor name and numbering. Is there a potential
| 86 | January 2022 multiple applications
Adam Wyles, head of digital and transfer technology at Amaya Sales UK, explains how you can turn one design into multiple options for your customers.
If you have a laser printer, you can produce laser transfers, but did you know there are different types of paper to print on different products? There are papers suitable for hard surface products meaning you can print on card, wood, leather, metal, paper.
One design – multiple applications
for banners, stickers, or other sport printed merchandise? An events company needs some T shirts for an up-and-coming exhibition, then you should also be sowing the seed of ID badges, pop-up displays, branded pens, USB sticks, notebooks and other branded merchandise. Customers are much savvier now, but they will still not be aware of what your capabilities are as a supplier to them. Unless you make a noise about.
Versatility
Transfer printing is the most versatile form of printing out there. Deemed usually as piece of paper that can be applied to a garment to achieve a design is a very unrated view of it.
By expanding your offering of transfers to your customers you will be able to print multiple applications and fulfil some of the needs mentioned above. If you have a DTG printer you can now produce DTF transfers which means that while before you were limited to cotton-based products you can enter into the world of sportswear, teamwear, heavy duty workwear and decorate the garments in multiple difficult-to-print areas.
If you have a print and cut machine, you can produce stickers or garment transfers. You may have bought the equipment to printing banners, but by simply changing your basic media you can produce stickers, signage, posters, garment transfers, safety markings and more.
UV printing, while not technically a transfer, is a great way to decorate anything that isn’t a textile – from pens, USB sticks and notepads, to keyboards, baubles, and doormats.
The possibilities
Whether your business has a showroom, or you are in a retail space, or simply working online you must show your customers what possibilities they have. Do it with my ‘one design – multiple applications’ rule to help your customer visualise their brand. To you it’s obvious what you can print on, but not to them. Increasing your capabilities of what you can decorate may just be possible with the equipment you have already, or you may need to look at purchasing a new consumable or piece of machinery. Either way selling to the customers you have is the easiest way to grow your business in 2022.
So, as you are reading this we will have returned to work after the Christmas break and are working around the clock to prepare for Printwear & Promotion LIVE! in February. On our stand we will be showcasing exactly this – one design – multiple applications. Come and take a look and see the opportunities out there to expand your business to the next level.
www.printwearandpromotion.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100
