ADVERTORIAL
HowKornit’s MAX technology answers today’s direct to garment printing needs
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0% of all textile items produced today are never purchased.
That’s 21 million tons of textiles going straight to the trash heap. That’s 28 trillion litres of water – enough to hydrate 300 million people for a lifetime – wasted on pieces the market doesn’t want. Furthermore, textiles comprise the second-most polluting industry on Earth today. If it weren’t for the oil business, we’d be the ‘champs’.
If you’ve been dependent on the 18-month, forecast-based fashion cycles, whatever the rise of Amazon and the so-called ‘retail apocalypse’ failed to communicate, the rise of a global pandemic economy certainly made clear: The old way won’t work anymore. Your business is being disrupted, whether you act or not. The question is, will you adapt and thrive, or stand pat and nosedive?
The bad news is, your market is fi ckle and unpredictable, and the internet gives consumers the opportunity to buy anything they want, from whoever will offer the best terms.
The good news is, the tools are now available to empower businesses like yours to meet those fi ckle and unpredictable demands in real time, and build a streamlined, end-to-end model of effi ciency that gives them what they want while making your operations more profi table – because you only make what you sell and need never rely on forecasting again.
Create on demand, and create long- term security
Digital direct to garment (DTG) production technology gives brands, fulfi llers, and print service providers the versatility they need to create on demand, and thus minimise inventory risk while offering consumers variety and quality. By introducing a single-step production process, which eliminates the need for pre- and post-treatments, Kornit Digital made the deal even sweeter. Their systems use eco-friendly, pigment-based inks compatible with any number of common and popular fabrics to serve many types of buyers. T shirts, hoodies, onesies, jackets, those stretchy yoga pants… pick your colour, and if the design can be rendered on screen, it be printed on that piece, with impressive colour accuracy.
www.printwearandpromotion.co.uk
Kornit MAX Xdi delivers revolutionary 3D capabilities for new, high-density graphic decoration that can simulate embroidery, vinyl, and heat transfer in a single, waste-free digital process
What next-gen DTG can do These systems offer the capability to print whatever the market demands, in brilliant detail, unlimited colours, and any quantity, and it’s always profi table because their speed makes it possible to sell fi rst, then produce, and ship within days or even hours.
Here’s where it gets crazy People still want embroidery. People still want dye sublimation. People still want vinyl heat transfer. But each of those methods takes time, produces waste, and requires a different machine with a different skill set. So Kornit said: “Why not just make them all one machine?”
T shirt printed with Kornit Atlas MAX Technology, the next generation solution for on-demand, sustainable fashion and apparel
That brings us to Kornit’s MAX technology, introduced in April 2021.
Kornit MAX systems give users every benefi t they’ve come to expect from Kornit’s patented sustainable, single-step production process – but also 3D imagery that seems to leap off the surface with Kornit’s XDi 3D premium decorative applications and more. It simulates stitching. It simulates vinyl heat transfer. It simulates dye sub impressions, and not only on white polyester. And it does all of this using one ink set, with one machine, with a smaller footprint – both carbon and on your production fl oor.
Launched in April 2021, the Kornit Atlas MAX printer is breaking new grounds for print production facilities around the world
Word on the street is, ‘It’s good’ Hanne Dinkel of Germany-based Spreadshirt experienced Kornit MAX technology in her production operations and remarked upon the versatility it offered. “With this technology, you can print like embroidery, or you can print like screen printing,” said Dinkel. “We are printing on demand, and that means we have to handle a lot of different garments. I think it’s going to be a game-changer in the print-on-demand business.” “There’s a growing realisation and acceptance that on-demand production is the answer to meet the demands of today’s consumer,” said Kornit Digital CEO, Ronen Samuel. “Kornit’s MAX technology defi nes the future of on-demand, sustainable textile production, and the future is here now. MAX offers a rare sustainable symbiosis, more creativity, less waste.”
By aligning demand with supply on a global level, Kornit Digital will do its part to make textiles a more responsive and responsible industry. By capitalising on the true potential of digitised production, producers like you will generate less garbage, and more profi ts, in the years to come.
• For more information visit
www.kornit.com
Scan here to discover more about Kornit MAX technology
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