30th Anniversary Special


A 30-year apprenticeship A


By Jim Nicol, managing director, TheMagicTouch (GB)


s we approach our 30-year anniversary in 2022 together with 30 years of Printwear & Promotion magazine it has been great to refl ect on where we have been, where we are now and where we intend to be in years to come. During our 30 years, our 28 appearances at Printwear & Promotion LIVE! have contributed to our success. The event held every year at the NEC has always been the perfect platform for us to demonstrate and highlight our many new ideas and innovations.


Revolutionary products Back in 1992, having spent the previous year perfecting the image transfer paper technology and awaiting the granting of various patents and trademark registrations, we were ready to pioneer the introduction of the full colour transfer process onto white T shirts, polos, sweatshirts and a new revolutionary product called a mouse mat. TheMagicTouch was the original manufacturer of transfer papers for toner-based colour copiers and indeed later on, colour desktop printers.


Imagine at the time being able to print a full colour, photographic image onto


The journey to


where we are now has been great and it has been a true privilege to have met and be associated with so many great people and friends over the years. We now look forward to the next 30 years starting at Printwear & Promotion LIVE! 2022


– Jim Nicol, MD TheMagicTouch (GB)


| 32 | January 2022 Jim Nicol pictured on TheMagicTouch stand at Printwear & Promotion 1993


And at Printwear & Promotion 1994


cotton and polyester garments as one offs! The world was simply blown away by the process and was very quickly made aware of this innovation. Media coverage, including being featured on CNN six times a day for fi ve days, did indeed help! From our rented shop in St Albans we very


quickly caught the imagination of many within the UK commercial print-for-pay sector as those companies were the only people at that time who could afford the colour copiers (£20k back in 1992!) which was, at the time, the only device to produce transfers. By


www.printwearandpromotion.co.uk


C


el e b


rating 30 y e a r s


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