30th Anniversary Special
The feature on Fruit of the Loom’s Sofspun Ts in September 2014
Fruit of the Loom’s first advert promoting the Iconic range in December 2018
industry. And while it is diffi cult to size today’s UK’s garment decoration industry, what I am proud to say is that we have a loyal readership of 6,500 businesses and more than 5,500 people enjoy visiting our annual exhibition Printwear & Promotion LIVE! each and every year.
Looking back
I thought it would be an interesting exercise to take a look back at my very fi rst issue in September 2014 and see what has changed in those comparative short seven years.
One of the features that caught my eye from that month was an article about the launch of Fruit of the Loom’s Sofspun Ts (see above). At the time these T shirts were ground breaking and introduced as a fi rst for printwear. These Ts were made from open-end yarn with the soft feel of combed ring spun cotton. The fabric was described as stable, durable and colourfast.
However, garment technology has progressed and Fruit of the Loom no longer offers this T shirt in its collection. The Sofspun range was gradually phased out and replaced by the Iconic Collection at the end of 2020. This collection is made of 100% ring spun cotton and includes nine individual styles, a huge selection of 28 colours, different fabric weights and two fi ts.
www.printwearandpromotion.co.uk
And proving that some styles never go out of fashion, in our Jackets & Fleece feature that month (see below), Result Clothing highlighted the R120X Activity Softshell Jacket, the R088X Ultra Padded Bodywarmer, R220M&F Core Fashion Fit Outdoor Fleece and the R199X 3-in-1 Aspen Jacket. All four products still take pride of place in Result’s collection today. This issue also covered embroidery. Your Embroidery Services promoted the DM Dual from SWF, which at the time was the only machine on the market to embroider two different designs and/ or products at the same time. Amaya Sales UK took the opportunity to highlight the advantages of a modular embroidery system with the Amaya XTS. And Midwest introduced readers to the new generation of embroidery machines from Happy, which included the HCS2 and HCD2 models.
Result Clothing still has the R120X, the R088X,
R220M&F and the R199X in its collection today
And some mantras never change, even to this day The Schoolwear Association champions independent schoolwear suppliers, just as it did in 2014. Testing carried out in 2014 found that school uniform purchased from independent suppliers was less likely to shrink, tear or stretch, something which still rings true today.
Printwear & Promotion has been leading the fi eld in delivering the latest news and developments from the garment decoration industry for the last 30 years. I hope you will join me and the rest of the Printwear & Promotion team in celebrating this wonderful occasion. Hopefully the magazine will continue to lead the way for the next 30 years and beyond.
Here’s to Printwear & Promotion!
The Schoolwear Association champions independent retailers today as it did in 2014
January 2022 | 25 |
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