The Big Interview
it is the right solution for the market and with this complete offering the team is confident that whether it is an embroidery machine or a DTG printer that they have a product that will be the right fit for their customer’s business.
After discussing family values, customer service and product offering, talk then turned to Kornit. Kornit is one of the biggest names in global printing right now, with a huge focus on sustainable on-demand fashion manufacturing. “We all feel Amaya’s relationship with Kornit has focused us to work harder and better than ever before to deliver the best for our customers. Kornit’s vision within this industry is inspiring,” says Peter. But what do these high-end on-demand systems offer decorators? Charlotte explains: “It’s the continued strive to educate the market to the benefits of print on-demand and how you can reduce your workforce, how you can reduce your cost-per-print and how your production can be so flexible. It’s those three things that out-weigh your X amount a month capital cost,” says Charlotte. She adds: “The strange thing about print on-demand is that the industry has almost gone full circle. We were printing on-demand 30 years ago in our shops.”
Growth in many forms Right now, Amaya is not just experiencing growth with Kornit. All areas of the business are undergoing
Amaya’s Nottingham team
a period of growth, from Melco to Oki and everything in between. Customers are able to grow along with Amaya by first purchasing their entry-level printers in the form of Texjet and as their businesses grow, moving on to the mass-production capabilities of the Kornit systems. DTG definitely is not a one-size-fits-all and Amaya has various options for customers as that side of their business scales.
Growth has also come in another form. The team has grown from 20 people to 28 in recent months, with the eight new additions coming in the form of engineers on the road and technical support in-house. This growth in the support field enables Amaya to support its customers’ growth and development in the years to come.
The Kornit showroom in Nottingham includes a micro factory workflow set-up Bright future
The future for Amaya is clearly looking very bright. Peter, Julian, Charlotte and John are very much looking forward to what can be achieved in 2022. With the full portfolio of products and two sizeable showrooms, they want to improve upon Amaya’s support to their existing customers and those looking to get started in the industry. “The success of our customers is our future, so we just want to do what we have been doing better than ever before,” concludes Peter.
And so, in 2022 Amaya Sales UK embarks on a new chapter in its history with new showrooms, larger office and warehouse space, a bolstered team and a product portfolio to be proud of.
www.printwearandpromotion.co.uk January 2022 | 49 |
And it’s this growth which is the reason behind the development of the showrooms in Nottingham and Havant. Somewhere to store and showcase Amaya’s wide-ranging and ever-growing product portfolio in what Peter terms permanent exhibition and training venues. Julian adds: “We are so excited by the opening of our new distribution and demo centre in Havant. Coupled with the move we made in Nottingham last year, we feel we are now able to deliver an even better experience to our customers. The investment in the new premises and by increasing our support department by a further eight team members will hopefully demonstrate just how much we value their partnership.”
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