Industry News
Fruit of Loom wows crowds with live demos F
ruit of the Loom showcased the decoration potential of its garments with a live textile printing demonstration that produced around 400 customised T shirts.
Having exhibited at the Print Digital Convention 2026 in Düsseldorf, the company worked alongside print marketing initiative
WE.LOVE.PRINT. The apparel brand transformed blank T shirts and hoodies into personalised garments using live decoration throughout the event. The demonstration highlighted the print quality, durability and suitability of Fruit of the Loom’s garments for professional garment decorators and print service providers. The company also embraced interactive print by incorporating augmented reality into the decorated garments. Visitors were able to scan printed designs with their smartphones to unlock digital content directly through their web browser, illustrating
Crowds gathered to see Fruit’s live decorating demonstrations
how apparel decoration can be combined with connected technologies to create added value for brands and consumers. Alongside the technology showcase, Fruit of the Loom supported a charity initiative in partnership with the German Children’s Hospice Foundation. Specially printed garments featuring illustrations from the children’s book Jonas und das Schlangobustel formed part of a fundraising campaign, with the designs
Direct to object printing demand on rise according to Engineered Printing Solutions
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emand for automated direct to object (DTO) printing systems is continuing to grow as manufacturers look to overcome labour shortages and improve production efficiency. Engineered Printing Solutions (EPS) has installed more than 100 single-pass DTO systems, with demand increasing across sectors including promotional products, packaging, plastics, medical and industrial manufacturing. According to EPS, businesses are increasingly seeking decoration technologies that can be integrated into automated production lines, reducing manual intervention while improving consistency, traceability and throughput. The company says manufacturers are moving away from labour-intensive decoration processes in favour of production cells that combine printing with robotics, vision inspection and automated material handling.
| 6 | August 2026
Kenneth Stack, executive chairman of EPS, said: “Manufacturers are not just looking for a better way to print. They are looking for a better way to produce.” EPS believes the future of DTO printing lies in highly integrated workflows, with automated printing, curing, inspection and tracking helping manufacturers deliver greater productivity, more predictable changeovers and improved return on investment.
also enhanced through the augmented reality experience.
Fruit of the Loom said the collaboration underlined the growing opportunities for garment decorators to combine high-quality apparel with creative print applications and digital engagement, while demonstrating the versatility of its range of T shirts, sweatshirts and hoodies for customised decoration.
Fujifilm commits to strengthening UV ink chemistry
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ujifilm has reaffirmed its commitment to the inkjet sector, with its focus on UV ink chemistry, dispersions and advanced inkjet development. The UK-based manufacturer says it is sharpening its strategy around the areas that have defined the business for decades, including technical chemistry, in-house research and development, operational excellence and secure global supply. The company reports a 99% right-first-time manufacturing performance, supported by stringent raw material controls and ongoing regulatory monitoring.
Demand for DTO Solutions has increased according to EPS
David Burton, managing director of Fujifilm Ink and the Uvijet brand, said: “This is about clarity, confidence and reinforcing what we do best. Ink chemistry has been part of our DNA for decades, and our strategy is centred on areas where we create the greatest value for our customers.”
www.printwearandpromotion.co.uk
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