Industry News
MLS extends licensing agreement with Avery Dennison M
ajor League Soccer (MLS) has extended its licensing agreement
with Avery Dennison, ensuring it remains the official supplier of names, numbers and jersey sleeve logos across all 30 MLS clubs. The renewed partnership will see Avery Dennison continue to support both matchday and retail operations with its Embelex apparel embellishment portfolio, helping clubs deliver consistent branding while streamlining in-venue customisation and supply chain efficiency. Since the partnership began in 2019, Embelex has enabled fans to
personalise jerseys with their chosen names, numbers or messages, creating unique products and enhancing the matchday retail experience.
Rachel Hoagland, senior vice president of consumer products at MLS, said: “A customised jersey is more than merchandise; it’s an expression of fandom and identity. We’re excited to extend our relationship and continue exploring new ways to bring fans closer to the sport and players they love.” The agreement also paves the way for new digitally connected fan experiences through MLS-branded embellishments, supporting the league’s drive to deepen supporter engagement.
Heads up as Daiber releases new dedicated headwear catalogue
D
aiber has launched a dedicated headwear catalogue, bringing together its full range of caps, beanies and hats in a standalone publication aimed at the corporate fashion and garment decoration markets.
Spanning 160 pages, the new catalogue features 113 headwear styles across six categories – fashion, classic, promo, sports, activity and workwear – making it easier for decorators and distributors to identify products for a range of applications.
The range includes seven new additions for 2026, such as corduroy caps and fisherman hats made from organic cotton, alongside sports and workwear styles produced using recycled materials.
Christof Kunze, joint managing director of Daiber, said: “With our headwear catalogue, we are placing the spotlight on a product segment that is becoming increasingly important.
| 4 | August 2026
“Caps and beanies are now far more than just functional accessories – they are an integral part of a professional brand presence and create strong brand recognition.”
To support garment decorators, Daiber has also enhanced its online print and embroidery configurator with AI-powered visualisation tools, enabling customers to design and preview customised headwear directly through its webshop.
The catalogue is available in both print and digital formats, with the online edition featuring direct links to products.
Sergio Shmilovitch, vice president and general manager of Embelex at Avery Dennison, said the partnership reflects MLS’ “fan-first mindset” and commitment to innovation, adding that the company’s branding and customisation expertise will help the league unlock new revenue opportunities while expanding digitally enabled fan experiences. Alongside MLS, Avery Dennison supplies apparel branding solutions to a number of leading global sports organisations, including the Premier League, LALIGA, Liga Portugal and Real Madrid, as well as teams across the NFL, NBA, NHL and MLB.
Sun Chemical expands ink portfolio
S
un Chemical has expanded its digital printing portfolio with a series of new and enhanced ink technologies for the graphics, textile and industrial printing markets. Among the latest additions is Streamline Kashu, a new aqueous pigment ink developed for paper, poster and corrugated applications using Epson i3200 print heads. The company has also updated its Streamline ESL 2 and Ultima eco-solvent inks to support Epson i3200 and Brother print heads, while continuing to offer low-odour, Greenguard Gold-certified solutions for wide-format production.
New Daiber catalogue
For textile printing, Sun Chemical has enhanced its Xennia Sapphire PC pigment inks to deliver improved fastness across a range of fabrics. The company will also spotlight its ElvaJet sublimation inks, Xennia reactive and acid inks, and Xennia Jade direct to film (DTF) inks, supporting a wide variety of garment decoration applications. The expanded portfolio also includes low-viscosity UV and UV DTF inks, as well as industrial inkjet technologies for graphics, décor, packaging and direct to shape printing.
www.printwearandpromotion.co.uk
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