Decorator Profile
they offer, the decision became very easy.” Expansion is already planned, with another Barudan embroidery machine due to arrive soon as production capacity continues to increase.
A showroom experience Alongside the investment in production, 4 Ways has also created a dedicated showroom designed to give customers something many decorators never offer – a chance to see almost everything the company can offer.
For Bill, the concept was born simply from having the available space but quickly became something much bigger. Upon being finished the company hosted an open day on July 3 to let clients see how the new additions work. Bill explained: “It was important to continue to be different. We wanted people to come in and see us. You don’t often open the doors to your office, especially to clients, but it was important because people can come and have a look.
“They know we’re doing it in-house; they know the level of machinery that’s here and they can see us run their job.”
The response exceeded expectations. “The first person walked through the door six minutes past ten and I thought, ‘That’ll do – we’ve got one!’” Bill laughed. “It hasn’t stopped since.” “We’ve had two new clients immediately and three orders over the line straight away.
“All because of the showroom and inviting people in. They can see our printer, our embroidery machine, meet the team and see where it all happens.” Seeing the operation firsthand has given customers confidence in the investment.
“You can tell people you’ve got this equipment,” Bill says, “but until they actually see it, they don’t always believe you. When they walk in, they go, ‘Oh... you really have got it.’ It’s nice to show it off.”
A one-stop solution
Although garment decoration represents the company’s newest division, it complements a business model that has always focused on making life easier for customers.
4 Ways continues to supply everything from office stationery and classroom furniture to PPE, cleaning products
www.printwearandpromotion.co.uk
The company now offers in-house decorating services
and workplace consumables, allowing customers to consolidate purchasing through a single supplier; and it’s this flexibility that sets the company apart. Also being there for customers. Like with the showroom, customers can come in take a look at products and try them out in person make the purchase and have everything needed in one visit.
But beyond that the company looks after all its customers’ needs and will go to great lengths to ensure they have what they need.
Roy said: “We make ourselves available, if someone’s run out of paper or safety gloves or goggles or hi-vis, somebody will put them in a car and get them to you.
“I find dealing with some suppliers now that you can’t talk to anybody anymore. Everything’s through a portal. We’re completely the opposite to that.” “We wanted to be a solutions-based company. People can have one invoice once a month and on it can literally be
4 Ways bought some elite kit to fulfil its growth
Post-it Notes, pens, workwear, cleaning products and everything else they need. They’re not dealing with multiple suppliers and multiple invoices. “Our job is to make their life easy.”
Growing with garments The move into garment decoration may only be months old, but 4 Ways Solutions is already looking towards its next phase of growth.
Additional embroidery capacity, expanded print production and further recruitment are all firmly on the agenda. For Roy, however, the greatest satisfaction comes from seeing how quickly the vision has become reality. He said: “I’ve had two very close friends come here today. “They’d tell me the truth if they weren’t impressed. Both have been very complimentary about what we’ve achieved in such a short time. “We’ve put our blood, sweat and tears into this. I think it’s going to be one of the best things we’ve ever done.”
August 2026 | 17 | The new showroom
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