Industry News
Sawgrass appoints Longforte as an official dealer
L
ongforte has been appointed as an official dealer for Sawgrass, marking a huge step forward for the sublimation supplier.
Previously a reseller, Longforte’s new status as an authorised dealer means it can now offer customers priority access to new launches and exclusive pricing and bundles direct from Sawgrass. Anuj Ghaghada, director at Longforte, said: “This partnership is a huge step forward.
“It gives our customers greater confidence, better value, and access to the latest print technology – all backed by our experienced team and same-day dispatch from our UK warehouse.”
Longforte is also one of just three UK dealers selected
The SG1000 VersiFlex from Sawgrass is now available from Longforte
to launch Sawgrass’ new VersiFlex decorating system, a major innovation that expands the possibilities of desktop printing. The VersiFlex system allows customers to print vibrant, high-quality designs not only on traditional sublimation products, but also on cotton garments, untreated wood, ceramic card, and more – all without pre-treatment or weeding.
New Absolute White direct to film ink launched by InkTec
A
bsolute White is the latest evolution of InkTec’s direct to film ink technology.
Designed for professional-grade printing, Absolute White offers brilliant opacity, ultra-smooth printing, and maximum efficiency. Utilising advanced dispersion technology and cutting-edge filtration processes, the ink achieves dense white coverage while using less ink – boosting both visual impact and cost-effectiveness. Sarah Hall, consumable sales manager at InkTec Europe, said: “This
isn’t just a white ink – it’s the absolute in white.
“We’ve responded to real-world production challenges by creating an ink that not only delivers flawless coverage but also reduces waste and downtime. The result is a cleaner, more reliable, and more sustainable print experience for our customers.” In addition to the white ink innovation, InkTec’s full DTF CMYK colour series matches Absolute White in quality, offering rich colour vibrancy, superior adhesion, and jetting reliability. Whether printing subtle gradients or bold solids, InkTec’s ink set ensures consistent results with less maintenance and greater uptime.
Absolute White DTF inks from InkTec
| 6 | August 2025
Manufactured in South Korea under strict batch control for optimum consistency, InkTec DTF inks embody the company’s commitment to high performance, durability, and responsible innovation.
The full VersiFlex range, including starter kits, printers and ink sets, is available now from Longforte. With this appointment, Longforte strengthens its position as the go-to supplier for creators, custom print businesses, and print on-demand entrepreneurs – offering both traditional sublimation solutions and innovative technologies like VersiFlex to print on an even wider range of materials.
The Green &
Sustainable Promo Show features at iconic football stadium
O
n June 10, iconic football stadium Elland Road – home to Leeds United – played host to the
Green & Sustainable Promo Show 2025. The event drew visitors from all over the North West and beyond. Among the locals was Dylan Sowerby of PG Branding, who said: “I’ve seen lots of new ideas today – it’s a really good show.”
Gary Reisman, managing director of Stay Sourced, added: “It’s a nice show, very handy for us, so we thought we’d pop our head around the door and say hello – would be rude not to!” With more than 50 key industry suppliers and brands exhibiting, the 2025 midseason The Green & Sustainable Promo Show exhibitions focused solely on the many sustainable, recycled, eco and green products released into the promotional merchandise and wearables marketplace this year.
www.printwearandpromotion.co.uk
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