August Contents NEWS:


4 Industry News Market and industry update


12 Machinery News The latest pieces of equipment


REGULARS: 13 Marketing Advice


With Colin Sinclair McDermott aka The Online Print Coach


18 The Dye Sub Column With Anuj Ghaghada of Longforte


27 The Embroidery Column With Daniel Horgan of ETC Supplies


70 The DTG Column With Charlotte Darling of Amaya Sales UK 74 P&P Online The latest happenings online The team MANAGING EDITOR:


Melanie Attlesey, mattlesey@datateam.co.uk DIVISIONAL DIRECTOR:


Tony Gardner, tgardner@datateam.co.uk


ADVERTISING SALES MANAGER: Daniel Gardner, dgardner@datateam.co.uk PRODUCTION:


Tania King, tking@datateam.co.uk


64 Industry Event Beechfi eld Brands celebrates 30 years with Beechfest


66 Focus on Consumables Inks, threads and fi lms to help your business grow


FEATURES: 16 Special Report


Beppe Quaglia, CEO and president of Virus Inks, reports on AI and its use in the T shirt business


20 Focus on Accessories & Ancillaries


Hats, bags and belts – all the accessories you need to customise your advert


Garment and equipment suppliers from all corners of the industry provide a mid-year update on their products and services in our Supplier Profile feature


Printwear & Promotion is published in Great Britain by Datateam Business Media Ltd, London Road, Maidstone ME16 8LY


Tel: 01622 687031 | Fax: 01622 757646


Circulation: email datateam@c-cms.com or call 01580 883844.


Printwear & Promotion is available on subscription, priced £103 (UK) and £137 (overseas). ISSN 0967-2486


The publishers do not necessarily agree with the views expressed by contributors, nor do they accept any responsibility for any errors of translation in the subject matter in this publication.


Suppliers have contributed towards the costs of some of the editorial, photographs and material in this issue.


SUPPLIER PROFILES: 28 Amaya Sales UK 30 AWDis 33 B&C Collection 34 The Brick Factory 37 Craghoppers 39 Dae Ha UK 41 David Sharp 43 ETC Supplies 44 Finden+Hales 46 Recycled by Result 47 Gildan 48 Henbury 50 Hybrid Services 52 Kustom Kit 55 PenCarrie 56 Pro RTX 59 Regatta Professional 60 Resolute 62 Xpres


www.printwearandpromotion.co.uk August 2025 |3|


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