Industry Advice
Unravelling the threads of durability
In this article, industry veteran Jason Chapman of BezierOne, delves into the fascinating realm of printed apparel durability.
I
n the ever-evolving world of fashion, where trends come and go with the seasons, one element remains a steadfast staple in wardrobes around the globe: printed apparel.
From iconic band T shirts to bespoke designer pieces, the art of print on fabric has been a canvas for self-expression, creativity, and identity. Yet, as consumers, we often fi nd ourselves questioning the longevity of these wearable works of art. How long can a beloved graphic tee or a cherished printed dress withstand the test of time and the rigors of everyday wear?
The role of ink: A spectrum of possibilities
In the realm of printed apparel, not all inks are created equal. The type of ink used can dramatically infl uence the print’s durability, vibrancy, and resistance to wear. Here are some common types of inks and their characteristics:
1. Plastisol ink: • Properties: Thick, durable, and vibrant. • Advantages: Excellent opacity on dark fabrics, resistant to cracking and fading.
• Drawbacks: Can be stiff, less breathable.
2. Water-based ink: • Properties: Soft, breathable, eco-friendly.
• Advantages: Creates a softer feel, better for the environment, excellent for light fabrics.
• Drawbacks: Less vibrant on dark fabrics, can fade more quickly.
3. Discharge ink: • Properties: Removes dye from the fabric, replacing it with ink.
• Advantages: Soft, vibrant colours on dark fabrics without heavy feel.
| 64 | August 2024
From iconic band T shirts to bespoke designer pieces, the art of print on fabric has been a canvas for self-expression, creativity, and identity. Yet, as consumers, we often find ourselves questioning the longevity of these wearable works of art.
How long can a beloved graphic tee or a
cherished printed dress withstand the test of time and the rigors of everyday wear? – Jason Chapman, BezierOne
• Drawbacks: Limited colour range, complex application.
4. Sublimation ink: • Properties: Transforms from solid to gas without becoming liquid.
• Advantages: Infuses ink into the fabric, extremely durable, vibrant colours.
• Drawbacks: Only works on synthetic fabrics like polyester.
The substrate: A fabric’s tale The substrate, or the fabric onto which the ink is applied, plays an equally crucial role in the durability and quality of printed apparel. Different fabrics interact with inks in unique ways, infl uencing the overall performance of the print.
1. Cotton: • Characteristics: Natural, breathable, absorbent.
• Compatibility: Works well with most inks, especially water-based and plastisol.
• Durability: Can shrink and wear out over time, affecting print longevity.
2. Polyester: • Characteristics: Synthetic, durable, less absorbent.
• Compatibility: Ideal for sublimation inks. • Durability: Excellent resistance to wear and tear, maintains print integrity.
3. Blends (poly/ cotton e.g.): • Characteristics: Combines qualities of both natural and synthetic fi bres.
• Compatibility: Versatile, can work with a variety of inks.
• Durability: Balanced durability, enhanced comfort and longevity.
The synergy: Achieving optimal performance
The type of ink used can dramatically influence the print’s durability, vibrancy, and resistance to wear
The true measure of a printed garment’s durability lies in the synergy between the ink and substrate.
Factors such as ink adhesion, fabric
www.printwearandpromotion.co.uk
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