The Transfer Print Column
Heat print workwear for local businesses
Have you ever thought about how much business is on your doorstep? Molly Harmon, senior marketing executive at Stahls’ UK discusses the advantages of branching out into your local area.
B
ranching out into your local area is a simple way to bring in extra revenue for
your business. Stahls’ is based in Braintree, Essex, the 243rd smallest town in the UK. Yet it still has hundreds of businesses and thousands of people employed across different industries throughout Braintree. If you’re not maximising the business local to you, you should be.
But how do you ensure you get the jobs? Cater to your market.
With custom heat transfers, you can decorate a wide range of different apparel that will appeal to a range of different businesses. From painters to plumbers, builders to barbers. Heat transfers are a very versatile decoration method that allow you to do it all.
Offer the client business-specific packages
It’s easy to stick to what you know, but you can print anything with the right equipment and materials. Branded formal shirts may work for an architecture firm or a solicitor’s office but they wouldn’t fit a mechanic or car garage.
Be sure to tailor your garment offerings around the industry you’re pitching. As an example, a landscaper might need polo shirts, sweatshirts or waterproofs whereas a barber might be more attracted to a branded T shirt paired with a trendy denim jacket. Something they can feel more like themselves in, while promoting their business.
What’s the best method for printing workwear?
When printing workwear, you want to be able to guarantee your customers high quality garments that will wash and wear well. This is vital for garments that will be worn this regularly. Ensure their repeat businesses year after year. There are two main considerations for this.
One piece of equipment that will benefit
www.printwearandpromotion.co.uk
you when printing workwear is a high quality and adaptable heat press. An adaptable heat press like a Hotronix, will give you the ability to isolate the print location and ensure accurate time, temperature and pressure at the same time. These are the three most vital elements of heat printing that will ensure your heat transfer will last the lifetime of the garment.
What’s the best decoration method?
When producing for workwear clients, you’ll be printing onto a range of fabric types. This is why Stahls’ would recommend a low temperature transfer. For example, Digital UltraColour Transfers apply at 120°C, which make them perfect for versatile printing. Another benefit of using a full colour transfer is that the capabilities allow to you cater for all client’s logos and artwork needs.
Best application method for long-lasting branding The final step is the application. When printing onto different garments, from T shirts and sweatshirts to high-vis items and denim jackets, there are going to be obstructions you’ll need to contend with. When applying your heat transfers make sure you have a completely flat print area to apply to. This is where having an adaptable heat press comes in. Use either heat printing pillows or interchangeable platens to isolate the print area you need. This will allow for perfect pressure when you’re fusing and ensure the transfer will adhere to the garment correctly. Resulting in the long-lasting high-quality product your customers are looking for.
You must also make sure to follow the application instructions with your heat transfers. The adhesive on transfers is designed to unlock at a specific time and temperature. So, applying at a higher temperature for less time will not have the same effect or guarantee you the longevity of the product.
Tailor your garment offerings around the industry you’re pitching
Always take the opportunity to offer additional, relevant products to customers
Cater to your market
How to increase average order value
If a customer comes to you looking for branded workwear, chances are they are going to need more than one item. If they need T shirts, they’ll also need jackets. If they need high-vis body warmers, do they need sweatshirts to go with them? Always take the opportunity to offer additional, relevant products to customers. Not only does this help you and your business but it also means the customer will get everything they need in one go and not have to go elsewhere, making it more convenient for them.
You can also use this approach with current customers, not just new ones.
August 2024 | 33 |
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