Decorator Profile
The company making waves with its artistry and online personality
Printwear & Promotion assistant editor, Cameron Beech, sat down with Portsmouth-based screen printer and embroiderer Sea Dog Print Studio, to talk recent artistic projects, moves towards sustainability, and creating a social media personality.
Team photo of Sea Dog Print Studio
F
ormed in 2017 by owner Stu Linfield, Portsmouth-based screen printer and embroiderer, Sea Dog Print Studio, is making ripples in the industry with its refreshingly youthful personality, and comforting relatability. After employees were made redundant by the printing company they had worked at previously for a decade, and with Christmas only around the corner, it dawned on Stu that he should embark upon establishing his own company.
In a matter of weeks after being made redundant, Stu bought out the previous company’s single six arm manual carousel, took over the lease, and reopened with the same five full time staff members in January.
| 20 | August 2024
Stu stated: “Sea Dog has gone from strength to strength; we’ve upgraded our equipment, introduced new printing and embroidery methods, and doubled our studio space.” And just like that, Sea Dog was officially created. The origins of the company name, Sea Dog, is most aptly poetic when Stu mentioned the whole team having involvement in the naming of the business. From its administrative assemblage to its naming, Sea Dog has highlighted its employees to not only be integral, but central to its success.
Artistic project portfolio Consisting of a team of artists whom have all naturally progressed into a specialisation of design and art-led quality screen printing, I asked Stu
about recent projects the company has undertaken, one being for Portsmouth- based record café, Pie & Vinyl. In regards to the project, Stu said: “We have been working with Pie & Vinyl since the very beginning. They have a recognisable brand and have been getting us to print their merchandise for years.
“Every year on their anniversary, they release a new T shirt design created by a different local artist. Last year, ex-Sea Dog member James Mankiewicz designed a cool psychedelic illustration. “This year, the Sea Dog team worked with the owner, Steve, on a design inspired by the American record store Liquorice Pizza, featuring their iconic waitress design and typography. “They ordered a run of 50 sand-coloured
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