www.parkworld-online.com


Guest Article


The greatest benefit of a cloud-based system, however, is that they


provide an agile platform from which a venue can adapt and expand. Not every system needs to be integrated right out of the gate. Rather, as needs change and customer expectations continue to evolve, new integrations can be added to meet customers where they are.


Cloud technology: the foundation for the future By building on a foundation of cloud-based systems, venues can future-proof their operations and ensure a top-rate guest experience for each and every customer. As consumers as a whole become more and more digital-first, cloud-supported venues will be able to meet their evolving expectations via digital payments, digitised menu and inventory information, seamless reservation management, and much more. And these venues will gain unparalleled insights into what resonates with customers, meaning their strategies can be continually optimised over time. The agile and adaptable infrastructure of cloud-based technology


gives the leisure and entertainment industry room to grow. As consumer expectations continue to evolve, venues with a strong, cloud-based digital foundation will be able to flexibly meet the unique needs of their visitor base while forming even more meaningful, data- driven guest relationships.


SEPTEMBER 2023 IAAPA EUROPE EDITION


35


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52