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Cover Story
Transformers IP for SEVEN
Creative geniuses
Triotech, the creator of multi-sensory interactive attractions with an emphasis on fun, has been building some serious momentum over the past year. Park World has more.
T
riotech is many things. It is 225 employees across three continents; it is a 4000 square metre assembly factory in Canada; a 2100 square metre R&D lab and prototyping facility in Montreal; and it is also, with the 2019
acquisition of CL Corporation, a 2200 square metre facility in France. Above all, Triotech is a creator of fun, designing and building family
friendly, technologically immersive and interactive media-based attractions with a focus on maximising the guest experience. It has been able to achieve such success here because Triotech is also a
creative studio. Indeed, one of the biggest differentiators for Triotech is that it runs its own internal animation studio. Over 25 in-house artists work in the Montreal office, creating the media content for media-based attractions. One of the greatest benefits of this is that, from the get-go, storytelling
is front and central in any attraction design. The ride is designed with one common vision that stems from the story. It does not begin with technology or a particular ride system, but it is instead anchored in what kind of guest experience the park wants to create. Triotech’s attractions are designed to be turnkey, which means seamless
integration of hardware, theming, and storytelling with multimedia elements. This adds considerable value for clients, who are able to turn to Triotech as the one responsible for the entire attraction, instead of having to deal with multiple suppliers.
SEPTEMBER 2023 IAAPA EUROPE EDITION The design team inside Triotech’s Montreal studio
Creative masterminds Behind all this is a team of experienced industry savvy creatives hailing from three continents under the leadership of Nol Van Genuchten, a Cirque du Soleil veteran who joined Triotech several years ago. The fact that he has deployed projects in several dozen countries, combined with his European and North American experience, has allowed his team to develop a global vision for the creative process that translates into story-based attractions with wide appeal across all cultures. The studio is organised across two distinct departments: design and
production. The design group will work closely with the client in translating a common vision into an actual story, with art direction and characters. At this stage there is a lot of collaboration with the client’s creative team and/ or a third-party design firm if there is one of these involved in the project. The focus is on the story, artistic direction, game play elements, and of course, character designs. The production team will then produce the media according to the artistic
direction once this has been crystalised. From environments to characters, and rigging to animation, the entire process is done in-house by a team which comprises both industry veterans and fresh talent.
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