www.parkworld-online.com
IAAPA Europe
Rainbow Productions T
riotech is many things. It is 225 employees across three continents; it is a 4000 square metre assembly factory in Canada; a 2100
square metre R&D lab and prototyping facility in Montreal; and it is also, with the 2019 acquisition of CL Corporation, a 2200 square metre facility in France. Above all, Triotech is a creator of fun, designing
and building family friendly, technologically immersive and interactive media-based attractions with a focus on maximising the guest experience. It has been able to achieve such success here
because Triotech is also a creative studio. Indeed, one of the biggest differentiators for Triotech is that it runs its own internal animation studio. Over 25 in-house artists work in the Montreal office, creating the media content for media-based attractions. One of the greatest benefits of this is that, from
the get-go, storytelling is front and central in any attraction design. The ride is designed with one
common vision that stems from the story. It does not begin with technology or a particular ride system, but it is instead anchored in what kind of guest experience the park wants to create. UK character and costume specialist, Rainbow
Productions, returns to Vienna to celebrate its 40th anniversary this year and to unveil its new mascot, Ruby, to the European attractions industry. Created in celebration of the significant anniversary, Ruby showcases the company’s mascot manufacturing talents, featuring stunning fabrics and innovative 3D printed props. The landmark milestone has also provided
Rainbow Productions with the perfect opportunity to rebrand. Still very much Rainbow Productions at heart, the company website and logo have been refreshed, and while upholding a professional aesthetic, the new branding maintains the sense of fun that Rainbow Productions’ services provide and represents the creativity of its talented production department.
Triotech, the creator of multi-sensory interactive attractions with an emphasis on fun, has been building some serious momentum over the past year. Park World has more.
Already well-established in Europe, Rainbow
Productions is honoured to count Merlin Entertainments, Katmandu Park, Walibi, Leolandia, and Taunus Wunderland among its clients. The business continues to be a global leader
in custom-made mascot manufacture and has produced costume characters for a majority of the world’s leading licensing studios, International sporting associations and tournaments, brand mascots, leisure attractions and film producers. Within the European market, the company has most recently brought to life the official mascot for the UEFA EURO 2024 tournament, Albärt. The Rainbow Productions stand will be staffed
by managing director, Simon Foulkes, and sales & marketing director, James Barlow. James oversees the company’s sales and marketing teams and is responsible for helping to grow Rainbow Productions in terms of events and mascot manufactures, both in the UK and internationally. To arrange a meeting, email
james@rainbowproductions.co.uk.
Find Rainbow Productions at IAAPA Expo Europe, Booth A-2608.
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