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Intercard’s Impulse reader to make European debut at IAAPA Expo Europe
I
ntercard will attend IAAPA Expo Europe, the leisure industry’s largest trade show in Europe, to be held on September 13-15 in London. CEO Scott Sherrod and Alberto Borrero, senior vice-president of international sales, will be on hand for the European debut of Intercard’s first-of-its-kind Impulse hybrid card reader that takes credit cards as well as play cards.
The Impulse reader makes payment even easier for amusement centre customers, especially the increasing number who prefer credit cards to cash. “Operators tell us that credit card use is up substantially at FECs and BECs, and I believe the trend is here to stay. Operators find that credit card users spend more on advance purchases via E-commerce as well as in their centres,” said Scott Sherrod. “The ability to use
credit cards right at the reader will revolutionise our industry.” Intercard customers who have tested the Impulse reader have experienced revenue increases of up to 20% by making it easier for guests to pay and play. Arcade and FEC operators have been asking for this type of reader for years but many manufacturers demurred because of the financial industry's
stringent security standards for credit cards and the complexity of the required software. Now Intercard has made it possible by employing a dedicated team of more than six software engineers who worked on the project for a year. Visitors to booth #3934 can learn why such trend-setting European FECs as France’s Hall U Need and Spain’s Ozone Bowling rely on Intercard for innovative and dependable payment and management technology that boosts revenues and improves customer service. “Don’t be fooled by copycats,” said Sherrod. “Intercard is the only cashless provider that designs, develops, and manufactures all hardware and software under one roof in the USA and sells it around the world.” Visitors can also experience Intercard’s contactless e-commerce platform that enables guests to buy game cards in the safety and comfort of their home. They print out a QR code and scan it at the Intercard iTeller in the FEC to
receive a game card. There’s no need to interact with centre staff. Operators can increase revenues by selling packages and memberships online and can capture customers’ contact information for future promotions. Intercard’s e-commerce platform is easy to install on a venue’s website and can be customised to fit the operator’s brand.
Details revealed for EAG 2023
ExCeL London will once again become the focus of influential leisure professionals from around the world as the Entertainment, Attractions and Gaming (EAG) International Expo 2023 opens its doors from January 10-12.
The show itself will be embarking upon a new era as owner EAG Ltd brings its organisation in-house, following the resignation of long-term organiser Swan Events.
Martin Burlin, EAG Chairman, said: “The Swan Events Team has been an integral part of EAG International and we have a responsibility to ensure that the high standards set in previous years are maintained. To this end a decision has been taken to bring the show’s organisation in-house. I’m pleased to confirm the appointment of Nicola Lazenby as the new Show Director. Nicola is no stranger to our industry, having been part of the ATEI team whilst working at Clarion Events. Nicola will take overall responsibility for ensuring that EAG International not only meets but exceeds the needs of its stakeholders.
“For the 2023 show it will be business as usual but with a watchful eye on the future needs of the show’s participants; we’re looking at evolution rather than revolution.”
With bookings from regular exhibitors already confirmed and new product developments continuing apace, the anticipated 5000+ visitors should not be disappointed.
Thanks to the opening of the long-awaited Elizabeth Line, ExCeL may be accessed from central London in around 15 minutes, vastly increasing accommodation options. This, along with the lifting of international travel restrictions visitors, makes a trip to EAG International even more attractive to the overseas buyers currently making up around 30% of the show’s visitors. With operators reporting pent-up consumer demand, EAG International is the show that will give them the tools to meet this. EAG’s networking events, social gatherings and seminars will continue, but the true stars will be the products. Ranging from ‘evergreen’ favourites to the very latest immersive experiences, all have adopted the very latest technologies to ensure that operators can continue to delight guests whilst growing and protecting revenues.
8 SEPTEMBER 2022
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