IAAPA Preview


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IAAPA Expo Europe: Exhibitor Preview


It’s arrived! This September sees the attractions industry unite in London for IAAPA Expo Europe 2022. Find out what to expect from exhibitors.


Attractions.io Guest experience platform Attractions.io - which powers mobile experiences for the likes of Merlin Entertainments, Butlin’s, and San Diego Zoo - is showcasing enhancements to its native wayfinding solution. Guests regularly cite ‘getting lost’ as the most frustrating part of their visits to


attractions. In addition, Attractions.io’s research has shown that 58% of guests would love to see busy park hotspots labelled in order to plan their routes accordingly. It’s no longer enough to offer 2D printed maps and the future lies in empowering guests with the data and tools they need to shape their own experiences. New for 2022, the enhancements to Attractions.io’s GPS-enabled wayfinding


solution allow guests to zoom into parks’ hand-illustrated maps to explore themed areas, exhibits, eateries and facilities in detail, and rotate their park map to orient themselves during their visit. Previously only available to users of Attractions.io’s mobile app solution,


wayfinding can now be offered as a stand-alone feature, giving attractions of all sizes the option to integrate cutting-edge wayfinding technology with their existing guest experience solution - or migrate entirely to Attractions.io’s core platform, which combines wayfinding, messaging, food ordering, a digital wallet and more into a complete digital concierge for guests. Mark Locker, founder and CEO of Attractions.io, says: “We know that many


operators struggle to offer the seamless navigation experience guests expect after using apps like Google Maps. By offering our wayfinding solution as a stand-alone product or within our core platform, we hope to support operators in providing an exceptional navigation experience regardless of the solution they use for their guest experience management. Attractions.io has also launched a new, real-time visitor view for operators,


who can now use live heat maps to identify high and low footfall areas of their park and make data-driven decisions about staffing. Expo attendees will be able to explore Attractions.io’s virtual theme park and test out the wayfinding enhancements in person. Meanwhile, Attractions.


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io’s technology specialists will be on hand to showcase the guest experience platform and its many features.


Find Attractions.io at Booth 3511.


Luminous Physical special effects (SFX) design and development specialist Luminous designs and manufactures some of the world’s most innovative physical effects technologies on stage, screen and within experiences, manipulating the elements to make fire, water and gas perform in ways that nature can’t. Luminous’ team of experienced designers will consult, pre-visualise, model


and demonstrate live special effects and are commonly commissioned at the beginning of an experience, as projects are being conceived. Being able to advise with both creative and technical hats on means their services become invaluable for those experiences seeking to push the creative envelope. Leading the team are founders Mike Badley and Edwin Samkin, both qualified


engineers who built their experience from the ground-up in movies such as James Bond and Star Wars, TV special effects and large-scale ceremonies. Luminous is expanding in response to demand for SFX in live events and


attraction-based entertainment. The company recently completed the design and manufacture of a revolutionary new flame-machine, and 2022 has been the biggest year yet for custom SFX installations in the UK, Asia and North America. Latest projects include flame effects for two new live stage productions of Harry Potter and the Cursed Child which opened in Tokyo and Toronto, and effects for the opening ceremony of the Commonwealth Games in Birmingham during July. At the Expo, Luminous will showcase its vast vault of special effects magic to


visitors while sharing knowledge and experience. Find Luminous at Booth 2047.


SEPTEMBER 2022


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