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Cover Story
Hive Break Walkthrough in China
Making it count All of Triotech’s attractions are designed so that the operator is able to make a strong return on investment (ROI). After all, this is often the number one factor for an operator when it comes to whether they decide to purchase a ride or not. With this in mind, Triotech delivers a library of ever-changing content and many of the company’s rides and attractions are anchored in an evolving content strategy designed to ensure longevity and repeat guest visits.
Will this be a fun
ride? Will this be a fun experience? This is what we are all about at Triotech. We are creators of fun.
Triotech’s goal is to create a replicable experience
over multiple sites, productising and leveraging media content and existing technologies to deliver experiences that - while replicable - are innovative. Examples of this strategy in action are the company’s Typhoon, Storm, and Interactive Theatre attractions. Each is sustained by a content strategy that delivers new experiences and greatly increases the longevity of the investment. Yale explains: “For instance, Typhoon has been
on the top-earner list for coin-op simulators for over eight years. The operator does not have to change the product, we provide new content updates, and the guests keep on playing because there is novelty. We applied this strategy in FEC games and now we are doing it for vehicle-based dark rides with Hyper Ride. That product already has two content offerings and more will be developed to support the operators and keep guests coming back.” Looking ahead - and with a carefully thought out
plan so characteristic of Triotech - the business has two distinct goals to reach on its path to becoming the leader in the media-aided attractions field. “Ultimately,
SEPTEMBER 2022
we want to become an outlet for ‘creatives’ and content creators”, says Yale. “We provide them with a platform (our products) for content development and deployment. In a way, it’s the ‘App Store’ model.” Second, explains Yale: “We want to continue being
a consolidating force in the industry. We acquired CL Corporation in 2019. That is now becoming Triotech Europe and we are looking for more acquisitions. The pandemic was tough on our industry but we believe in it long-term and we are ready to double down on out- of-home attractions.”
It’s all down to R&D
Accompanying Triotech’s belief in the joy of shared human experience is the company’s commitment to considerable investment in R&D, with a view to developing new concepts for location-based attractions. The fact that Triotech is fully integrated, delivering
hardware, software and content, means that the company operates its own R&D Lab in Montreal where it can rapidly test ideas for feasibility and - most importantly - game play. Yale says that Triotech asks of its concepts: “Will this be a fun ride? Will this be a fun experience? This is what we are all about at Triotech. We are creators of fun. We thrive on the smiles of people using our attractions, so this is important to test.” Since its acquisition of CL Corporation, Triotech now
has an additional lab in Rennes, France, bolstering its R&D capabilities and bringing new technology into its toolbox. The team in France has expertise in platform motion, which Triotech was able to leverage in its Walkthrough projects, including the newly opened Hive Break at OCT in China. Another example is the C-47 simulator at the D-Day Experience in Normandy, which can lift more than 25,000 lb, synchronised to WW2 special effects and offering a deep, story-based experience. Triotech’s award-winning Hyper Ride provides yet
another example of the success the company has gleaned from its commitment to R&D. The Hyper
Ride was developed during the lull of the pandemic when Triotech took the opportunity to put the minds of its talented creative team to developing something entirely new. “We took everything we learned from our past
failures and success with motion, ride systems, interactivity, immersion, and content, and created an attraction that brings a destination park level of experience to the masses. In other words, the kind of ride you’d only expect somewhere like Orlando but is now possible to experience closer to home”, says Yale. The result was an interactive dark ride that is
affordable for regional players, for LBE sites, and for large FECs. In fact, the first two installations of Hyper Ride are located at Niagara Falls and in a large FEC in Paris - mission accomplished for Triotech.
ENSURING ROI FOR OPERATORS
Triotech has a commitment to delivering ROI for its clients - and its track record speaks volumes: • NINJAGO The Ride, an interactive dark ride, is being deployed in every LEGOLAND Park and consistently ranks as the guests’ favourite attraction
• HOCO has invested in almost every Triotech product (Typhoon, XD Theater, XD Dark Ride Zombie Attack, and Hyper Ride Carnival Chaos) because each has produced strong revenues
• Andretti experienced an ROI of 90 days for its STORM (Coin-op Interactive VR ride).
• The D-Day Museum in France saw over 750,000 visitors since the installation of the Triotech simulator. Annually, visitor numbers climbed from 21,000 to 190,000.
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