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accesso signs five-year agreement with Parques Reunidos
ccesso Technology Group plc has signed a five-year agreement with Parques Reunidos to serve as the operator’s enterprise provider of queue management services.
Having partnered with accesso since 2012, Parques Reunidos will further extend its use of the award-winning accesso LoQueue virtual queuing platform across two additional North American venues and four European theme parks this year.
With more than 50 years of successful history in the leisure and attractions industry, Parques Reunidos operates a well-diversified portfolio of more than 50 theme parks, zoos, water parks and other attractions, spread over various countries across Europe, North America and Australia.
“Providing exceptional experiences for our guests is at the heart of our vision as a company, and Accesso carries both the technical and operational expertise we need to execute on that vision worldwide,” said Hans Aksel Pedersen, Parques Reunidos COO. “In expanding our proven partnership with Accesso, we are pleased to extend our use of virtual queuing and further provide our guests this innovative option for enjoying even more of what our venues have to offer.” Each year, accesso’s virtual queuing technology allows millions of guests around the world to step out of physical queues at their favourite theme parks and attractions. Unlike more traditional ride reservation systems, the solution dynamically adjusts to variable changes such as guest flow and operational changes, allowing venue operators to employ real-time capacity optimization and real-time communication with guests. The accesso LoQueue solution is
available to guests via the smartphone powered QsmartSM virtual queuing platform and the accesso PrismSM “smart park” wearable device. “We are very proud of our longstanding partnership with Parques Reunidos and appreciate the opportunity to expand our virtual queuing solutions across its international portfolio of renowned properties,” added Steve Brown, accesso CEO. “With guest expectations for value and convenience at an all-time high, we are honoured to serve as an extension of the Parques Reunidos team as they continue to deliver top-tier experiences for their valued guests.”
Frontgrid launches ParadropVR at the RAF Museum
ParadropVR, a journey flying under canopy in virtual reality has been launched at the Midland’s site of the RAF museum, as part of their ‘Flight Zone’ offering. The installation includes motion-based hardware, called ParadropVR Rize, to create the sensation of flying under a parachute canopy, supported by the use of compressed air, which helps to give a further feeling of accelerating through the sky as the air rushes by.
This is combined and finely tuned with virtual reality environments that participants can explore, just as if they were part of the display team, with rings in the sky to fly through that score you points along the way.
Matt Wells, CEO, and co-founder of Frontgrid, the creators of ParadropVR said: “I started my career as a para in the British Army, so that experience was very much part of the inspiration of inventing ParadropVR. So, I’m particularly proud to see it feature in one of the greatest military museums in the world. ParadropVR has been created to replicate the sensation of flying under canopy, and its easy-to- use controls mean that it is accessible to almost everyone.” Barry Smith, Director of Visitor and Commercial Development, at the RAF Museum said: “We are really excited to have the installation of Paradrop
VR as part of our offering, allowing visitors to feel what it would be like to parachute. We see attractions such as ParadropVR playing an important role in education and learning in the future, as it uses new technologies to deliver
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realistic RAF inspired experiences to our visitors. It will form part of our new Flight Zone, where visitors can also enjoy a range of virtual flying experiences. The RAF Museum has two sites, one in London and one in the West Midlands. They are targeted at being a fun family day out and what is great is they are also free. The museum installed ParadropVR in celebration of the Falcon’s parachute display team, which celebrated its 60th year in 2021. They are the UK’s premier military parachute display team, based at RAF Brize Norton, Oxfordshire, and they display at venues all over Britain and Europe throughout the year. They have set records and introduced many exciting innovations into formation skydiving. Wells added: “Not long after we launched ParadropVR in 2017, we actually invited the Red Devils, the British Army parachute display team to come and give it a go. They really enjoyed it and said that they were surprised at how like the real thing it felt!”
“We have 5 existing games on ParadropVR Rize, all featuring at the RAF Museum, they include exploring environments ranging from the desert, to the mountains to outer space. They are a great addition to a museum experience – offering visitors something different which
has a high perceived value. Whilst allowing a quick throughput, making it suitable for busy and quieter times.”
SEPTEMBER 2022
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