Cover Story
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Putting fun first Triotech's D-Day Experience
Park World sat down with Ernest Yale, founder, president and CEO of Triotech, to discover more about the philosophy that has steered Triotech towards success and the company’s plans for the future
and it is busy putting its plans into action. It’s important to note that there is intent behind
Triotech’s use of the term ‘media-aided’. The company’s goal is to enable guests to forget the use of technology so that they are focused, first and foremost, on the story that is being told. The experience, rather than the technology behind it, is the focus for Triotech. Triotech seeks to create group experiences that
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people cannot have at home. Underpinning everything Triotech does is the company’s belief that humans want to be together - to experience things together. President and CEO of Triotech, Ernest Yale, explains: “Triotech’s mission is to create fun attractions that deliver a shared experience. We thrive on seeing the people smile when they come out of our rides. For us, it’s the ultimate test of the guest experience.”
ounded in 1999, Triotech is a developer of multisensory, out-of-home media-aided attractions. Based in Canada with a global
reach and offices in the major markets of the US, Europe and China, the company is firmly established as a leader in its field. But this is a business with ambition. Triotech wants to become the leading developer of out-of-home media-aided attractions -
A one-stop shop
To achieve its vision, Triotech is careful to anchor its strategy on some well-defined key elements. The first of these is integration. By developing complete attractions (hardware, software and content), Triotech has positioned itself as a one-stop shop for operators. Yale elaborates: “From the get-go we believed in
delivering a complete product and not just one single element, like content or hardware, for instance. You see, for Triotech, the guest experience is so important that we do not want to make any compromises there. Whatever plans we have on paper during the design phase, the only proof that it really works is when we test it in real life. “Adjustments are essential and need to be done
seamlessly and as early in the process as possible. Therefore, it’s important to have control over all the aspects: the way it plays, the way it looks, the way it feels, what the story is, the gaming, everything. We spend a lot of time experimenting. We do back-and- forth tests. We learn and we improve the design, the experience, the media.” It is through this holistic approach and a thorough
process - with, as Yale points out, some trial and error along the way - that Triotech has become an expert in creating rides that give guests the ultimate in well-rounded immersive experiences. Of course, just as important are the aims and requirements of the operators, and Triotech bears this in mind with all its projects to perform the perfect balancing act.
SEPTEMBER 2022
Ernest Yale, founder, president and CEO of Triotech
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