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Prince: The Immersive Experience opens in Chicago
C
hicago is glowing purple this summer, as Prince: The Immersive Experience is now open. Presented by Superfly in partnership with The Prince Estate, attendees are invited to fully immerse themselves in the music and life of Prince. Designed for music lovers young and old, Prince fans, families and everyone in between, the interactive trip takes visitors through more than 10 multidimensional spaces, where they can experience Prince’s life, creative evolution, and original sound in a new and illuminating way. Step inside the Purple Rain album cover; head into Prince’s beloved Paisley Park workspace Studio A to mix an iconic greatest hit; and get down to an audio-visual dance party designed by Prince’s lighting designer, Roy Bennett. Powered by Bose, the experience features speakers and equipment from the world-renowned brand that will deliver immersive audio to fans as they explore Prince’s catalogue of hits. The Experience also features
historic wardrobe pieces, photography, instruments, and much more courtesy of The Prince Estate. Prince: The Immersive Experience is located at The Shops at North Bridge on the Magnificent Mile at 540 N. Michigan Avenue (corner of N. Michigan and E. Ohio St.). JRA – Part of RWS Entertainment Group collaborated with Superfly’s internal creative and production teams and The Prince Estate to provide planning, design and implementation for Prince: The Immersive Experience. “It is an absolute honour to partner with The Prince Estate to create an experience that celebrates Prince's legendary music and the visionary way that he lived his life. I’m excited for fans to immerse themselves in Prince’s creative world in a way that has never been done before. I know I will forever be changed by working on this project and I hope this interactive trip will inspire visitors to express themselves as passionately as Prince did,” said Superfly co-founder Kerry Black, who leads Superfly’s music experiences division..
Valo Motion to launch ValoArena at IAAPA Expo Europe
Valo Motion’s new immersive Mixed Reality indoor-arena, ValoArena, will officially launch at the IAAPA Expo trade show from September 13–15 in London. Designed for activity parks and other indoor spaces, the freeform game requires no wearables for gameplay, allowing players to enjoy maximum physical activity and social interaction. This is the official live launch of the unit, and the first time that industry players and media will have the opportunity to try ValoArena out for themselves.
ValoArena was introduced at the beginning of the year and installed at six
premier locations in Europe with two upcoming installations in the US. Premier installations were done in Germany, Austria and Switzerland, and have been met with enthusiastic reception from both operators and players. Lasse Buschmann, CEO of Hi-Fly Trampoline Park, said: “We always observe what is happening on the market, and we got ValoArena because it helps us to stay relevant and modern. Today’s kids play a lot on cell phones and screens, and at Hi-Fly, movement is important to us. ValoArena is great because it combines movement with kids’ love of digital entertainment. It’s also a social activity, which makes it really fun for friends and families to do together. ValoArena adds value to our park and ticket prices because it’s easy to access, it has no wearables, and it saves staffing costs.” With ValoArena, parks are now able to offer their customers with new, exciting attractions that allow unattended operations with practically no preparation time.
Dr. Raine Kajastila, CEO of Valo Motion, said: “ValoArena was designed for up to six people to have active fun together, and we wanted to learn together with owners of premier installations how ValoArena will be received by players. We have received highly positive feedback and several locations had over 4,000 players per week! Park owners tell us that the ValoArena units are in heavy use and enjoyed by the players. I’m glad that ValoArena is turning out to be as popular as our previous products ValoClimb and ValoJump which total over 46 million active and fun games over the past six years.”
Attendees of the IAAPA Expo trade show can visit Valo Motion at booth #3005 to try out ValoArena.
14 SEPTEMBER 2022
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