Media-based Attractions
www.parkworld-online.com
Basilisk, Legendia, Poland
Creating connections
Alterface sits down with Park World for a Q&A on media-based attractions
Park World: What is the appeal of media-based attractions? Alterface: The appeal of media-based attractions lies in their ability to immerse guests in a rich and dynamic storytelling experience. By utilising media and interactive elements, these attractions can create a deeper connection between the audience and the story being told. One major advantage of media-based attractions, especially when the media is interactive or real-time, is the opportunity to create content that would be impossible to achieve physically. For example, attractions like Spider-Man Ride at Islands of Adventure, can simulate falling from entire buildings in the heart of New York City. Media-based attractions provide designers with a technical solution to tell stories that would be challenging to convey physically. Furthermore, media-based attractions offer the possibility of customization and individualization of content, which aligns with the current trend of personalisation. Unlike physical sets, media-based attractions can provide personalised experiences and unique storylines at a reasonable cost. Moreover, these attractions have the flexibility to be easily changed and offer variations based on factors such as the time of day, season, or even over the years.
Additionally, many intellectual properties (IPs) benefit from the use of media in attractions. For instance, in the case of Sesame Street: Street Mission
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in Portaventura World, choosing to incorporate media-based characters instead of animatronics allows for replicating their on-screen movements and maintaining the authenticity of the IP. In summary, the appeal of media-based attractions is their ability to provide immersive storytelling experiences that go beyond physical limitations. They offer unique content possibilities, customization opportunities, and the ability to bring IPs to life in a faithful and engaging manner. Media- based attractions serve as a technical solution that enables designers to tell captivating stories, meet the increasing demand for personalised and memorable experiences, and provide the flexibility for variations based on different factors.
PW: What are the current trends in media-based attractions? Alterface: Current trends in media-based attractions include:
1. With
advancements in technology, media-based attractions now have the ability to offer non-linear narratives and stunning visual effects. This allows for more immersive and engaging storytelling experiences.
2. Technology advancements: The use of artificial intelligence (AI) is becoming increasingly prevalent in generating and adapting content
JULY 2023
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