MARKET REPORT: EUROPE The London Eye
We examine the European market as it enjoys one of the most transformative periods ever seen, bringing excitement, innovation and adventure to a diverse audience.
nightmare, 2024 saw innovation across the industry and an enthusiastic return to form for many of the European players. Europe’s amusement park industry has always been characterised by a unique blend of historical and futuristic attractions, reflecting the rich cultural heritage of European countries. However, significant investments in tourism and entertainment throughout 2024 fuelled the expansion of amusement parks across the continent.
2024: Strength in Europe W
ith COVID-19 feeling almost like a distant half- remembered fever
Amusement parks across Europe rank
among the world’s top tourist destinations, drawing millions of visitors annually. Outdoor parks capitalise on this popularity by offering diverse entertainment experiences to both domestic and international tourists. Globally, amusement parks are constantly evolving, incorporating cutting-edge technologies and attractions. In Europe, parks are embracing innovations such as virtual reality (VR), augmented reality (AR), and Internet of Things (IoT)-enabled interactive experiences to enhance visitor engagement and thrill.
Large-scale “mega parks” dominate the
theme park industry by attracting the majority of guests with their state-of-the-art rides and immersive environments. However, smaller parks, often categorised as Tier 3, also play a key role in driving regional market growth. The expanding middle class, increasing urbanisation, and rising tourism spending are primary factors fuelling the overall growth of the theme park sector. Currently, ticket sales account for around
52% of the industry’s total market share, and this segment is poised for significant growth.
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PARK WORLD Handbook & Buyers’ Guide 2024/25
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