MARKET REPORT: LATIN AMERICA Cacau Park
Maria Izabel Reigada reports from Latin America as Brazil and Mexico in particular consolidate themselves as destinations for theme parks and attractions.
aving recovered pre-pandemic numbers, the theme parks and tourist attractions sector in Latin
America received new developments and investments in at least two of its main markets in 2024: Mexico and Brazil. In Mexico, Grupo Vidanta presented the project for Vidanta World’s BON Luxury Theme Park, a luxury theme park set to open in 2026 following an investment of US$1.3 billion. Located in Nuevo Vallarta on the west coast of Mexico, the theme park will feature at least 23 attractions, 25 restaurants, 16 shops and kiosks, and high-end hotels, including the already- opened Vidanta World’s BON Park Hotel. Vidanta Group’s partners in the project include Cirque du Soleil and some of the world’s leading manufacturers of amusement park attractions, such as Intamin
and Vekoma Rides. “Our theme park represents a monumental leap forward in the world of entertainment, redefining what a theme park can be as the premier luxury destination for all generations around the world,” says Vidanta Group Executive Vice President, Iván Chávez. Although the luxury theme park is scheduled to open in 2026, Ludo - a dinner show with an aquatic theme by Cirque du Soleil - is expected to be unveiled by November of this year. The idea is to innovate in live entertainment through a fusion of art, technology and storytelling. “Our collaboration with the industry’s leading visionaries ensures that Vidanta World’s BON will not only captivate guests of all ages but will also establish itself as one of the most iconic and transformative destinations in the world,” believes Chávez.
Latin American perspectives H
In Brazil, 2024 began with an important announcement for the theme park market: the purchase of the traditional Playcenter Group, one of the pioneers of the sector in the country, by the largest Brazilian franchise chain, Cacau Show, a food sector group with more than 4,200 units, which has shown an ‘appetite’ for the theme park sector. After its arrival in the tourism sector with the acquisition of two hotels, the Cacau Show Group acquired the Playcenter Group and, last December, announced the construction of Cacau Park, a new theme park with an investment of US$330.5 million, scheduled to open in 2027. With cocoa production and chocolate
as its themes, Cacau Park will occupy one million square meters of land measuring seven million square meters in Itu, 120 kilometers from São Paulo, Brazil’s largest
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PARK WORLD Handbook & Buyers’ Guide 2024/25
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