MARKET REPORT: LATIN AMERICA
city. “We want to do something so relevant that consumers will want to come and see us,” said the president of Cacau Show, Alexandre Costa, when announcing the start of construction. “We want consumers who leave Brazil to seek experiences abroad and also those who don’t have that opportunity. We want to be accessible; good taste doesn’t cost anything.” There are plans for 50 attractions, 35 of which are international, provided by enterprises like Vekoma, whose vice president of Sales and Marketing, Ricardo Etges, participated in the announcement of the start of construction. “I believe that the Cacau Park project is a milestone for the park segment in Brazil. It is without a doubt the most ambitious project in history in the country, due to its magnitude, commitment, quality and all the work done to develop this project,” says Ricardo Etges. “As a Brazilian who works in this global industry, I never imagined that I would work on a project of this magnitude and with such repercussions in Brazil. I am very happy, personally, and also as Vekoma, to participate in a project with a significant number of our attractions and to be doing business in Brazil again.”
Brazil In the Brazilian Northeast, another investment with a major impact on the sector is the Cabo Branco Tourist Complex, in the state of Paraíba. The tourist complex has an area of 654 hectares and is expected to integrate resorts, the first indoor water park in the Northeast, a Ferris wheel and a theme park, with a roller coaster and a drop tower, among other attractions announced in December by WAM Experience, a group that owns hotels throughout Brazil. In addition, the Acquaí Park, an outdoor water park, is also being built, with its first phase expected to open in the first half of this year. In São Paulo, two new theme parks are also scheduled to open in the coming months: Sítio do Picapau Amarelo, which is themed around the most famous characters in Brazilian children’s literature,
by author Monteiro Lobato; and Vila dos Smurfs Park. With attractions for children aged 2 to 14, Vila dos Smurfs will be the fourth Smurfs Park in the world, after the ventures in Shanghai, China, Dubai, in the United Arab Emirates, and Moscow, Russia. With investments estimated at US$2.5 billion in the parks and attractions sector in the coming years, according to the 2nd edition of “Parks, Tourist Attractions and Entertainment in Brazil – Sector Panorama”, the market is expected to grow significantly in the country. Conducted by Brazil’s two main park and attraction associations – Sindepat (Integrated System of Parks and Tourist Attractions) and Adibra (Brazilian Association of Parks and Attractions) – the study indicates a market of 128 million annual visitors and revenue of US$1.35 billion in 2023. In May, during the Sindepat Summit, the main event for the sector in Brazil, the 2024 figures will be presented with the launch of the 3rd Sector Panorama. In the current edition, the outlook was for an 11% increase in visitation last year, compared to 2023. The investment amount includes projects
that were opened throughout 2024, such as Arvorar (Ceará), which redefines the experience within parks, combining environmental education, preservation and fun; and Multiparque, the first water park in
Vila dos Smurfs
Balneário Camboriú (SC), among many others. “In recent years, we have seen a large number of parks and tourist attractions opening. In December 2019, for example, Rio de Janeiro opened the first international-style Ferris wheel in Brazil, which is an attraction in itself”, says the Executive President of Sindepat, Carolina Negri. “Today, we already have ferris wheels in Foz do Iguaçu, São Paulo, Balneário Camboriú, Canela and Maceió. All of this despite the years of pandemic”, she points out.
In addition to tourist attractions, parks
with dinosaur themes have also proliferated in Brazil in recent years, with highlights including Terra dos Dinos, in Rio de Janeiro, Aventura Jurassic, in Santa Catarina, and Alchymist Prehistoric Park, in Ceará. “We also saw the opening of theme parks with specific themes in 2024, such as NBA Park, the first NBA theme park in the world, which opened in southern Brazil in 2023; Mundo Criamigos, a park focused on the playful universe of plush toys, which opened last year; and Spitz Pomer, dedicated to German culture, which also opened in 2024,” highlights the Executive President of Sindepat, also emphasizing the water parks under construction. “We have seen a large number of water park projects under development alongside hotel projects,” she adds.
PARK WORLD Handbook & Buyers’ Guide 2024/25
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