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Park News www.parkworld-online.com


Legoland California opens The Lego Movie 2 Experience


Opening of the attraction kicked off with streamers exploding, as the stage doors were finally opened by Legoland California resort general manger Peter fficially opening th wene


L To R h tti o,ecno


characters and an unveili Experience. Guests were


LegoMovie 2


treated to movie clips, Lego ng of a new Lego costume


character, GeneralMayhem, before entering the new attraction. The LegoMovie 2 Experience offers behind-


Movie 2 Experience at the family theme park in Carlsbad last month.


enjoyed by Lego fans.


Following the morning’s opening ceremo y, writer and producer of ‘The LegoMovie 2’, ChrisMiller, and his fam y,ily, were one of the first guests to see The LegoMovie 2 Experience.When asked about what fafans can expect from the new att car


ny, tion,Miller said, “They’ll get t fef eeo


room set, in the seco d real flashbacks to six


l like


they’re inside the movie and also notice all the detail work that the set designers, prop designers and everybody else put in. Yo


You know I spent a lot of time in this basement set for the first movie and the second movie – and in Bianca’s


WPR adds Dr ytonManor ark to its list of attractions


WPR adds Drayton Manor Park to its list of attractions


Top UK family att action, D ayton Manor Pa has appointed leading Midlands PR, social and sear h agency,WPR, to deliver its nationwide media communications.


WPR, the Midlands’ largest PR agency by revenue, will be tasked with designing and tailoring national media content, to increase awareness of the Staffordshire-based theme par esort and zoo, including Thomas Land, among families and drive consumers to the 280-acre site. WPR will create big-hitting campaigns that eep families at the core, ensuring that the park’s recently expanded Thomas Land, with its 25 Thomas & F iend s – themed rides and attractions, continues to play a central role in attracting consumers to Drayton Manor Par Jane Ainswor h, managing director at


WPR, theMidlands’ lar est PR agency b enue, will be tasked with designing and tailoring national media content, to increase awareness of the S affordshire-based theme park, resort and zoo, including Thomas Land, among families and drive consumers to the 280-acre site. WPR will create big-hitting campaigns that keep families at the core, ensuring that the park’s recently expanded Thomas Land, with its 25 Thomas & Friends – themed rides and attractions, continues to play a central role in attracting consumers to Drayton Manor Park. Jane Ainsworth, managing director at


op UK family attrraction, Drrayton Manor Parrk, has appointed leading Midlands PR, social and search agency, WPR, to deliver its nationwide media communications.


WPR, said: “Having wor ed with the likes of Beaverbrooks, Tesco and Volvo, we know what it takes to drive awareness among a nationwide audience.We are well placed to deploy our 27 years of agency experience to encourage consumers to visit the theme par hroughout the year


what it a es to drive awareness among a nationwide audience. We are well placed to deploy our 27 years of agency experience to encourage consumers to visit the theme park throughout the year.”


Beaverbrooks, Te t k


Commenting on the appointment, Alexa Hickling, director of sales and marke DraytonManor Pa


Par , said: “We


agency that could explore new and inno ativ ways to drive nationwide awareness of our family- ffriendly days out. WPR’s extensive experience in delivering creative, brand-building campaigns and developing content made them the perfect choice. “We already attract over a million visitors every year, with WPR’s help we aim to reaffirm our position as the nation’s best day out, whileile attracting more families through our doors.”


,


Commenting on the appointment, Ale Hickling, director of sales and marketing, at Drayton Manor Park, said: “We wanted an agency that could explore new and innovative s to drive nationwide awareness of our family riendly days out.WPR’s extensive experience in deliveri ng creative brand-building campaign s and de eloping content made them the per ect choice. e already attract o er a million visitor ery year, withWPR’s help we aim to reaf ir our position as the nation s best day out, wh attracting more families through our doors.


eting, at e wanted an


WPR, said: “Having worked with the likes of Tesco and Volvo, we kno


months ago when we shot this stuff.” n mov e, so m av ng


i I’ h i


The LegoMovie 2 Experience features more than 500,000 Lego bricks and tookMasterModel builders more than 960 hours to assembl f roe attraction offers guests an up-close look at


the film. The new


Apocalypseburg and models from the Systar System. Movie fans can stand in the same place as characters from the film and imagine being in the action.


Dezerland park to expand


Dezerland Park is once again expanding the North Miami, Florida entertainment facility. Located in over 250,000 square feet (23,226 sq m) of space, new developments and attractions include an expanded Virtual Reality Park and Arcade Miami, indoor zip-lines, a two-story putt-putt mini golf course, and a 70 foot (21 m) rock climbing wall. This is all in addition to the existing Ninja Lounge, Parkour Arena, Circus Studio, Ropes Course, Trampoline Park, Ninja Warrior Course, Reball Room, Dezer Gymnastics Training Centre, and more. The new 20,000 square foot (1,858 sq


m) expanded Virtual Reality Park and Arcade Miami will take over the existing space of the 007 Bond Museum, which will be relocated to Orlando and be known as Dezerland Action Park, which is scheduled to open Spring of 2019. The Virtual Reality Park, which is still the


largest in South Florida, currently features 20 individual machines and more than 50 state-of-the-art 5D games and rides. The technology, which includes multi-player games, introduces guests to uniquely immersive experiences that plunge users into different virtual worlds.


20


MARC 20


MARCH 2019


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