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Grand Tetons - FlyRide


attractions with operating partners around the world.


To what degree has the business been affected by COVID-19 and how have you adapted to meet the needs of operators? COVID-19 has temporarily closed many of the attractions we serve, and those that have re-opened operate with capacity limitations and lower attendance. It is an extremely difficult time for operating theatre attractions and film distribution. That said, we were fortunate to have attraction orders that have continued and amazingly we opened two new major attractions this September. We can also support our clients worldwide from local offices which have embraced technology to readily communicate, share information and distribute media assets. As our theatres re-open, we are able to continue providing new films and technical support remotely.


Tell me about the new FlyRide Theatre? It’s a gamechanger isn’t it? Yes, it is indeed. FlyRide builds on our experience in developing a network of attractions, backed by an incredible film catalogue. FlyRide delivers an exciting, soaring flight experience with unique effects that include a surging platform which passes through a surprise reveal into the theatre. We’ve developed different screen and capacity options to meet a wide range of building constraints and price points. In addition, our exclusive partnership with MacGillivray Freeman Films, a world leading producer of giant-screen films for IMAX theatres, has allowed us to develop a catalogue of films for our FlyRide clients. Our first two signature titles, “Flying Wild” and “Fly America” just opened at Wilderness Resort in Wisconsin Dells, and Beyond the Lens in Branson, Missouri. The Yelp reviews are fantastic! Stay tuned for announcements on new FlyRide locations in 2021.


Beyond The Lens - FlyRide


A fully immersive experience


SimEx-Iwerks Entertainment is thrilled to congratulate Beyond the Lens on the opening of FlyRide, Branson’s newest multi-million dollar attraction. FlyRide is a fully immersive ride that allows passengers to experience the authentic and thrilling feeling of flying through wind, mist, scents and space on exciting journeys. Riders are fully immersed in the action within a huge, curved four -story high screen. “This is the first attraction of its kind in the world,” said Robin Turner of Frontpage Attractions, parent company of Beyond The Lens. “Our partnership with SimEx-Iwerks Entertainment and MacGillivray Freeman Films has resulted in us delivering a truly world-class experience. We are confident all visitors to Branson will be amazed and delighted by FlyRide”. “Fly America”, the attraction’s signature film, was created and produced


by SimEx-Iwerks and MacGillivray Freeman Films in close collaboration with Frontpage Attractions. Passengers soar above more than twenty of America’s most awe-inspiring national landmarks giving them a breathtaking flight experience.


AUTUMN PART 1 2020


35


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